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~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
~person:"Sequeira, A. H."
~subject:"Firm performance"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Search: subject:"Beziehungsmarketing"
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Firm performance
Retail trade
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
8
Konsumentenverhalten
8
Unternehmenserfolg
7
Lieferantenmanagement
5
Supplier relationship management
5
Customer relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer value
3
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3
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Marketingmanagement
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Customer-centric structure
2
Data protection
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2
Internet marketing
2
Kundenbindungsprogramm
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Kundenintegration
2
Künstliche Intelligenz
2
Loyalty program
2
Markenimage
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Viral marketing
2
Virales Marketing
2
Acquisition performance
1
Artificial Intelligence
1
B2B marketing
1
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Harmeling, Colleen M.
Krafft, Manfred
Lee, Ju-Yeon
Sequeira, A. H.
Gil Saura, Irene
15
Grewal, Dhruv
13
Das, Gopal
9
Schramm-Klein, Hanna
9
Bang, Nguyen
7
Bijmolt, Tammo H. A.
7
Kumar, V.
7
Neslin, Scott A.
7
Frasquet Deltoro, Marta
6
Lombart, Cindy
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Chen, Jing
5
Gustafsson, Anders
5
Khare, Arpita
5
Klaus, Philipp
5
Louis, Didier
5
Molinillo, Sebastian
5
Pantano, Eleonora
5
Rubio Benito, Natalia
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Soni, Pavleen
5
Wagner, Gerhard
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Hübner, Alexander
4
Ieva, Marco
4
Jebarajakirthy, Charles
4
Laukkanen, Tommi
4
McLean, Graeme J.
4
Mehrabi, Hamed
4
Moliner-Velázquez, Beatriz
4
Mollá Descals, Alejandro
4
Mortimer, Gary
4
Noble, Stephanie M.
4
Quach, Sara
4
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Journal of the Academy of Marketing Science
4
Journal of marketing
2
IIMB management review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
9
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1
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
2
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
3
Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.
;
Lee, Ju-Yeon
;
Mariadoss, Babu John
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
Saved in:
4
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
5
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
6
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Saved in:
7
Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
Saved in:
8
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
9
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
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