//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Kernstock, Joachim"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
3
Brand management
3
Markenarchitektur
3
Markenführung
3
Corporate brand management
1
Corporate culture
1
Future research
1
Führungsstil
1
Leadership style
1
Post-Merger-Integration
1
Post-merger integration
1
Research directions
1
Takeover
1
USA
1
United States
1
Unternehmenskultur
1
Übernahme
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
Author
All
Kernstock, Joachim
Balmer, John M. T.
24
Melewar, T. C.
11
Merrilees, Bill
7
Miller, Dale
7
Abratt, Russell
6
Bang, Nguyen
6
Burghausen, Mario
6
Chen, Weifeng
6
Iglesias, Oriol
6
Sharifah Faridah Syed Alwi
6
Anisimova, Tatiana
5
Balmer, John M.T.
5
Ind, Nicholas
5
Mingione, Michela
5
Dev, Chekitan S.
4
Juntunen, Mari
4
Kleyn, Nicola
4
Rindell, Anne
4
Barnier, Virginie de
3
Cooper, Holly
3
Greyser, Stephen A.
3
Navare, Jyoti
3
Otubanjo, Olutayo
3
Podnar, Klement
3
Sarkar, Soumya
3
Singh, Jaywant
3
Urde, Mats
3
Bargenda, Angela
2
Baumgarth, Carsten
2
Biraghi, Silvia
2
Bravo, Rafael
2
Brexendorf, Tim Oliver
2
Brunninge, Olof
2
Chang, Aihwa
2
Chapleo, Chris
2
Chiang, Hsu-hsin
2
Crisafulli, Benedetta
2
Davies, Gary
2
De Roeck, Kenneth
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
Corporate reputation review : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Twenty-five years of the Journal of Brand Management
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 489-493
Persistent link: https://www.econbiz.de/10011962811
Saved in:
2
Guest editorial: Corporate brand management : a leadership perspective
Kernstock, Joachim
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 717-722
Persistent link: https://www.econbiz.de/10010234999
Saved in:
3
Corporate brand integration in mergers and acquisitions : an action research-based approach
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Corporate reputation review : an international journal
15
(
2012
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10009582150
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->