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~language:"eng"
~person:"Kleinaltenkamp, Michael"
~person:"Lusch, Robert F."
~subject:"Dienstleistung"
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Search: subject_exact:"Marketingtheorie"
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Dienstleistung
Marketingtheorie
32
Marketing theory
31
Service-Dominant Logic
20
Service-dominant logic
20
Dienstleistungsmarketing
10
Services marketing
10
Relationship marketing
8
Betriebliche Wertschöpfung
7
Beziehungsmarketing
7
Value creation
7
Services
6
B-to-B-Marketing
4
Business-to-business marketing
4
History of economic thought
4
Lieferantenmanagement
4
Supplier relationship management
4
Theory
4
service-dominant logic
4
Ökonomische Ideengeschichte
4
Criticism
3
Kritik
3
Marketing
3
New product development
3
Product
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Produkt
3
Produktentwicklung
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S-D logic
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Bundling strategy
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Customer integration
2
Institutional economics
2
Institutionenökonomik
2
Institutions
2
Kundenintegration
2
Kundenmanagement
2
Leistungsbündel
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Logic
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Logik
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Marketingmanagement
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Kleinaltenkamp, Michael
Lusch, Robert F.
Vargo, Stephen L.
8
Grönroos, Christian
3
Gummerus, Johanna
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Skålén, Per
2
Aarikka-Stenroos, Leena
1
Aggarwal, Praveen
1
Alexander Joseph Ibnu Wibowo
1
Andreu, Luisa
1
Ballantyne, David
1
Basu, Amiya K.
1
Bhanja, Nivedita
1
Bove, Liliana L.
1
Bridges, Eileen
1
Brodie, Roderick J.
1
Budi Suharjo
1
Busser, James A.
1
Calero, Remedios
1
Carvalho, José Mexia Crespo de
1
Chandler, Jennifer D.
1
Dahl, Andrew J.
1
Dai, Hua
1
Edvardsson, Bo
1
Gallarza, Martina G.
1
Goldsmith, Ronald E.
1
Gustafsson, Anders
1
Haase, Michaela
1
Helkkula, Anu
1
Hofacker, Charles F.
1
Houston, Franklin S.
1
Hu, Tao
1
Jaakkola, Elina
1
Jackson, Paul R.
1
Jiang, Wei
1
Jones, D. G. Brian
1
José Quero, María
1
Karpen, Ingo O.
1
Kelleher, Carol
1
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European journal of marketing : EJM
3
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
7
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1
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
2
Service innovation : a service-dominant logic perspective
Lusch, Robert F.
;
Nambisan, Satish
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10010505863
Saved in:
3
Property rights design and market process : implications for market theory, marketing theory, and S-D logic
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10009154834
Saved in:
4
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
5
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
6
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
7
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
Saved in:
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