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~language:"eng"
~person:"Kowalkowski, Christian"
~subject:"Digital servitization"
~subject:"Kundenintegration"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Digital servitization
Kundenintegration
Lieferantenmanagement
Bundling strategy
24
Leistungsbündel
24
B-to-B-Marketing
16
Business-to-business marketing
16
Dienstleistungssektor
16
Service industry
16
Supplier relationship management
12
Beziehungsmarketing
10
Business services
10
Industrie
10
Manufacturing industries
10
Relationship marketing
10
Servitization
10
Dienstleistung
9
Services
9
Unternehmensdienstleistung
9
Business model
7
Geschäftsmodell
7
Digitalization
6
Digitization
6
Innovation
6
Betriebliche Wertschöpfung
5
Dienstleistungsqualität
5
Digitalisierung
5
Innovation management
5
Innovationsmanagement
5
Service infusion
5
Service innovation
5
Service quality
5
Value creation
5
Customer integration
4
Dienstleistungsmanagement
4
Organisatorischer Wandel
4
Organizational change
4
Service management
4
Solutions
4
USA
4
United States
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English
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Kowalkowski, Christian
Svensson, Göran
49
Parida, Vinit
33
Cheng, T. C. E.
30
Naudé, Peter
29
Schiele, Holger
29
Wagner, Stephan M.
29
Hollebeek, Linda D.
26
Henneberg, Stephan
25
Huo, Baofeng
24
Choi, Tsan-Ming
23
Zhao, Xiande
22
Choi, Thomas Y.
20
Mysen, Tore
20
Kohtamäki, Marko
19
Narasimhan, Ram
19
Sjödin, Rönnberg David
19
Liu, Yi
18
Buvik, Arnt
17
Corsaro, Daniela
17
Hartmann, Evi
17
Schoenherr, Tobias
17
Yang, Zhilin
17
Blome, Constantin
15
Gil Saura, Irene
15
Jia, Fu
15
Kähkönen, Anni-Kaisa
15
La Rocca, Antonella
15
Sinkovics, Rudolf R.
15
Snehota, Ivan
15
Ulaga, Wolfgang
15
Brem, Alexander
14
Cova, Bernard
14
Ellegaard, Chris
14
Hippel, Eric von
14
Johnston, Wesley J.
14
Sharma, Piyush
14
Zhou, Kevin Zheng
14
Andersen, Poul Houman
13
Danese, Pamela
13
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Industrial marketing management : the international journal for industrial and high-tech firms
7
The journal of business & industrial marketing
4
Journal of business research : JBR
2
European journal of marketing : EJM
1
International journal of business environment : IJBE
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
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ECONIS (ZBW)
19
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1
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19
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1
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
3
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
4
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Saved in:
5
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
6
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
7
Adjusting customer journey mapping for application in industrial product-service systems
West, Shaun
;
Stoll, Oliver
;
Østerlund, Marika
; …
- In:
International journal of business environment : IJBE
11
(
2020
)
3
,
pp. 275-297
Persistent link: https://www.econbiz.de/10012506266
Saved in:
8
Transformational shifts through digital servitization
Tronvoll, Bård
;
Skylar, Alexey
;
Sörhammar, David
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
Saved in:
9
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
10
Archetypes of service innovation : implications for value cocreation
Helkkula, Anu
;
Kowalkowski, Christian
;
Tronvoll, Bård
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011916505
Saved in:
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