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~language:"eng"
~person:"Kunkel, Thilo"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Brand"
~subject:"Fans"
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Brand management
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30
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30
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Professional sports
21
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21
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19
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Kunkel, Thilo
Vrontis, Demetris
Biscaia, Rui
10
Funk, Daniel C.
9
Heere, Bob
9
Doyle, Jason P.
8
Chanavat, Nicolas
7
Ballouli, Khalid
6
Ko, Yong Jae
6
Chadwick, Simon
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
McDonald, Heath
4
Wear, Henry
4
Arai, Akiko
3
Breuer, Christoph
3
Byon, Kevin K.
3
Dickson, Geoff
3
Filo, Kevin
3
Greenwell, T. Christopher
3
Leng, Ho Keat
3
O'Reilly, Norm
3
Parganas, Petros
3
Pons, Frank
3
Reisinger, Heribert
3
Ross, Stephen
3
Simmons, Jason M.
3
Thrassou, Alkis
3
Yoshida, Masayuki
3
Zhang, James J.
3
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2
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Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
3
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
17
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
4
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
5
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
6
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
7
Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams
Kunkel, Thilo
-
2016
Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams...
Persistent link: https://www.econbiz.de/10013006287
Saved in:
8
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
9
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
10
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
1
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