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~language:"eng"
~person:"Michaelidou, Nina"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Consumer behaviour
26
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26
Online-Marketing
7
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6
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6
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6
Markenführung
6
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6
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Michaelidou, Nina
Filieri, Raffaele
13
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Pauwels, Koen
9
Ghose, Anindya
8
Hollebeek, Linda D.
8
Kannan, P. K.
8
Okumus, Fevzi
8
Sreejesh, S.
8
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8
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8
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7
Dens, Nathalie
7
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7
Hauser, John R.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Flavián Blanco, Carlos
6
Hudders, Liselot
6
Jerath, Kinshuk
6
Kumar, Vikas
6
Labrecque, Lauren I.
6
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Journal of marketing management : MM
2
International marketing review
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
3
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
Saved in:
4
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
5
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
6
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
7
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
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