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~language:"eng"
~person:"Park, Jungkun"
~person:"Thaichon, Park"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
Konsumentenverhalten
Beziehungsmarketing
36
Relationship marketing
36
Customer satisfaction
25
Kundenzufriedenheit
25
Brand management
23
Markenführung
23
Dienstleistungsqualität
21
Service quality
21
Luxury goods
17
Luxusgüter
17
Online retailing
17
Online-Handel
17
Brand image
16
Markenimage
16
Social Web
16
Social web
16
Einzelhandel
14
Retail trade
14
Emotion
13
Advertising
11
Internet marketing
11
Online-Marketing
11
Salespeople
11
Verkaufspersonal
11
Arbeitszufriedenheit
10
Job satisfaction
10
Werbung
10
Lieferantenmanagement
9
Supplier relationship management
9
USA
9
United States
9
Advertising effects
8
Werbewirkung
8
Betriebliche Wertschöpfung
7
Brand
7
Confidence
7
E-commerce
7
Electronic Commerce
7
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Online availability
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Undetermined
67
Free
2
Type of publication
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Article
75
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Case study
Aufsatz in Zeitschrift
77
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
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Language
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English
Author
All
Park, Jungkun
Thaichon, Park
Han, Heesup
114
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Bang, Nguyen
41
Sharma, Piyush
41
Das, Gopal
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Bruwer, Johan
33
Dennis, Charles
33
Gierl, Heribert
33
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Published in...
All
Journal of retailing and consumer services
31
Asia Pacific journal of marketing and logistics
6
International journal of retail and distribution management
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
The Cornell hospitality quarterly
3
Journal of consumer behaviour
2
Marketing intelligence & planning
2
Psychology & marketing
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
International marketing review
1
Journal of air transport management
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of travel and tourism marketing
1
Service business
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
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Source
All
ECONIS (ZBW)
77
Showing
1
-
10
of
77
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date (newest first)
date (oldest first)
1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
3
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
4
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
5
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
6
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyun, Hyowon
;
Kim, Dongyoup
;
Park, Jungkun
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 484-502
Persistent link: https://www.econbiz.de/10014281080
Saved in:
9
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
10
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
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