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~language:"eng"
~person:"Pieters, Rik"
~person:"Sengupta, Jaideep"
~subject:"Consumer behaviour"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
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Consumer behaviour
Wirkungsanalyse
Konsumentenverhalten
32
Advertising effects
9
Werbewirkung
9
Brand management
8
Markenführung
8
Perception
8
Wahrnehmung
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Pieters, Rik
Sengupta, Jaideep
Han, Heesup
116
Mattila, Anna S.
99
Lusk, Jayson L.
76
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Nayga, Rodolfo M.
64
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
61
Septianto, Felix
60
Jang, Soocheong
58
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Kim, Jungkeun
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Gupta, Rangan
41
Kim, Seongseop
41
Bang, Nguyen
40
Das, Gopal
40
Thaichon, Park
40
Rajagopal
38
Wong, IpKin Anthony
38
Ko, Yong Jae
37
Park, Jungkun
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
Dens, Nathalie
34
Lim, Weng Marc
34
Prashar, Sanjeev
34
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing research : JMR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research
2
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
32
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1
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
2
When products come alive : interpersonal communication norms induce positive word of mouth for anthropomorphized products
Chen, Fangyuan
;
Sengupta, Jaideep
;
Zheng, Jianqing (Frank)
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
6
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10014314327
Saved in:
3
The effects of numerical divisibility on loneliness perceptions and consumer preferences
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 755-771
Persistent link: https://www.econbiz.de/10012434458
Saved in:
4
Online advertising suppresses visual competition during planned purchases
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 374-393
Persistent link: https://www.econbiz.de/10012654909
Saved in:
5
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
6
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
7
Climbing out of an economic crisis : a cycle of consumer sentiment and personal stress
Giesen, Roxanne I. van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
70
(
2019
),
pp. 109-124
Persistent link: https://www.econbiz.de/10012305563
Saved in:
8
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
9
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
10
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
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