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~language:"eng"
~person:"Sivakumaran, Bharadhwaj"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Sales promotion
5
Verkaufsförderung
5
Beziehungsmarketing
2
Consumer behaviour
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India
2
Indien
2
Konsumentenverhalten
2
Marketing management
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Adaptive selling
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Article in journal
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Sivakumaran, Bharadhwaj
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Breugelmans, Els
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Rajagopal
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Xia, Lan
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Bijmolt, Tammo H. A.
5
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Fam, Kim Shyan
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Richards, Timothy J.
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Ailawadi, Kusum L.
4
Barone, Michael J.
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Bertini, Marco
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Dewani, Prem Prakash
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Gijsbrechts, Els
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Johnson, Jeff S.
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Krishen, Anjala S.
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Leeflang, Peter
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Mantrala, Murali K.
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Natter, Martin
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Nordfält, Jens
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Pandey, Neeraj
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Sinha, Somesh Kumar
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Verhoef, Peter C.
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4
Ziliani, Cristina
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Alavi, Sascha
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Arora, Neeraj
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Journal of promotion management : innovations in planning and applied research
2
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
2
Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
Saved in:
3
Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
Saved in:
4
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
5
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
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