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~language:"eng"
~person:"Thaichon, Park"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Non-commercial literature"
~type_genre:"Thesis"
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Konsumentenverhalten
Consumer behaviour
39
Beziehungsmarketing
22
Relationship marketing
22
Social Web
11
Social web
11
Advertising
10
Customer satisfaction
9
Kundenzufriedenheit
9
Online retailing
9
Online-Handel
9
Werbung
9
Brand management
8
Lieferantenmanagement
8
Luxury goods
8
Luxusgüter
8
Markenführung
8
Supplier relationship management
8
Advertising effects
7
Betriebliche Wertschöpfung
7
Dienstleistungsqualität
7
Einzelhandel
7
Internet marketing
7
Online-Marketing
7
Retail trade
7
Service quality
7
Value creation
7
Werbewirkung
7
E-commerce
6
Electronic Commerce
6
Emotion
6
Franchising
6
Customer integration
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Bibliometrics
4
Bibliometrie
4
Brand image
4
Emerging economies
4
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Article
37
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1
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Amtsdruckschrift
Article in journal
Bibliografie
Non-commercial literature
Thesis
Aufsatz in Zeitschrift
38
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
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English
Author
All
Thaichon, Park
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
75
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Septianto, Felix
55
Belk, Russell W.
54
Paul, Justin
53
Janssen, Maarten C. W.
52
Bagozzi, Richard P.
49
Ko, Eunju
49
Laroche, Michel
48
Pelsmacker, Patrick de
47
Rock, Bram de
46
Cherchye, Laurens
44
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Grunert, Klaus G.
39
Thøgersen, John
39
Verhoef, Peter C.
39
Moraga-González, José Luis
38
Rajagopal
38
Warlop, Luk
38
Ko, Yong Jae
37
Park, Jungkun
37
Kim, Seongseop
36
Vrontis, Demetris
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Bijmolt, Tammo H. A.
34
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Published in...
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Journal of retailing and consumer services
13
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of consumer behaviour
2
Marketing intelligence & planning
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
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ECONIS (ZBW)
38
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1
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10
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38
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date (oldest first)
1
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
4
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
5
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
6
Extrinsic and intrinsic motives : panic buying and impulsive buying during a pandemic
Lavuri, Rambabu
;
Jaiswal, Deepak
;
Thaichon, Park
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10013552695
Saved in:
7
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
8
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
9
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
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