//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Vrontis, Demetris"
~subject:"Ballsport"
~subject:"Brand management"
~subject:"Brand"
~subject:"Fans"
~subject:"Football"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Ballsport
Brand management
Brand
Fans
Football
Fußball
9
Sportmarketing
9
Sports marketing
9
Professional sports
8
Profisport
8
Sport organization
7
Sportorganisation
7
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
4
Ball game
3
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Relationship marketing
3
Basketball
2
Brand equity
2
Lovemarks
2
Markenartikel
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Sponsoring
2
Sponsorship
2
brand knowledge
2
commitment
2
football
2
football clubs
2
football fans
2
purchase intention
2
sport spectator identity
2
Attachment
1
Betriebliche Finanzwirtschaft
1
Bramd image
1
Branding
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
Author
All
Vrontis, Demetris
Kunkel, Thilo
18
Biscaia, Rui
16
Funk, Daniel C.
13
Doyle, Jason P.
10
McDonald, Heath
10
Heere, Bob
9
Ko, Yong Jae
9
Chadwick, Simon
8
Shuv-Ami, Avichai
8
Ballouli, Khalid
7
Chanavat, Nicolas
7
Thrassou, Alkis
7
Desbordes, Michel
6
James, Jeffrey D.
6
Katz, Matthew
6
O'Reilly, Norm
6
Richelieu, André
6
Schreyer, Dominik
6
Su, Yiran
6
Uhrich, Sebastian
6
Yoshida, Masayuki
6
Baker, Thomas A., III.
5
Breuer, Christoph
5
Du, James
5
Greenwell, T. Christopher
5
Grohs, Reinhard
5
Koronios, Konstantinos
5
Kwak, Dae Hee
5
Lock, Daniel
5
Pawlowski, Tim
5
Wear, Henry
5
Williams, Antonio S.
5
Zhang, James J.
5
Anagnostopoulos, Christos
4
Asada, Akira
4
Bennett, Gregg
4
Bodet, Guillaume
4
Budzinski, Oliver
4
Byon, Kevin K.
4
more ...
less ...
Published in...
All
Journal of promotion management : JPM
2
Global business & economics review
1
Journal for global business advancement : JGBA
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
2
The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
Saved in:
3
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
8
Strategic resource planning for football clubs
Kartakoullis, Nicos L.
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal for international business and entrepreneurship …
7
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009727969
Saved in:
9
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->