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~language:"eng"
~person:"Wilbur, Kenneth C."
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Internet marketing
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Wilbur, Kenneth C.
Filieri, Raffaele
13
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11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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1
Quantitative marketing and economics : QME
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1
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
5
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
6
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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