//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~source:"econis"
~subject:"Messung"
~subject:"United States"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Messung
United States
Markenimage
66
Brand image
64
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
34
Markenführung
34
Brand
24
Markenartikel
24
Marketing management
8
Marketingmanagement
8
Brand extension
6
International marketing
6
Internationales Marketing
6
Markentransfer
6
USA
6
Marketing
5
Welt
5
World
5
Market research
4
Marktforschung
4
Comparison
3
Economic culture
3
Großbritannien
3
Markenwert
3
Measurement
3
United Kingdom
3
Vergleich
3
Wirtschaftskultur
3
Bewertung
2
Beziehungsmarketing
2
Competitive advantage
2
Corporate reputation
2
Culture
2
Deutschland
2
Einzelhandel
2
Evaluation
2
Firmenimage
2
Germany
2
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
6
Book / Working Paper
3
Type of publication (narrower categories)
All
Reprint
Sammlung
Article in journal
383
Aufsatz in Zeitschrift
383
Aufsatz im Buch
44
Book section
44
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
20
Working Paper
20
Hochschulschrift
13
Thesis
11
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
3
Collection of articles written by one author
3
Bibliografie
2
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Interview
1
Mikroform
1
more ...
less ...
Language
All
English
Author
All
Aaker, Jennifer
1
Azoulay, Audrey
1
Belk, Russell W.
1
Benet-Martínez, Verónica
1
Fischer, Marc
1
Garolera, Jordi
1
Hoeffler, Steve
1
Jacobs, Gabriele
1
Kapferer, Jean-Noël
1
Keller, Kevin Lane
1
Kniazeva, Maria
1
Lennartz, Eric Michael
1
Park, Se-bum
1
Reinartz, Werner J.
1
Rekom, Johan van
1
Stäbler, Samuel
1
Verlegh, Peeter W. J.
1
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
All
ECONIS (ZBW)
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
5
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
6
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
7
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
Saved in:
8
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
9
Essays on retrieval ease- versus content-based judgments
Park, Se-bum
-
2004
Persistent link: https://www.econbiz.de/10003946467
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->