//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~source:"econis"
~type:"article"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Designschutz"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenrecht
67
Trademark law
67
Immaterialgüterrechte
19
Intellectual property rights
19
USA
17
United States
17
Brand
15
Markenartikel
15
Innovation
11
Patent law
10
Patentrecht
10
Großbritannien
9
United Kingdom
9
Patent
8
Copyright law
7
Product counterfeiting
7
Produktpiraterie
7
Urheberrecht
7
China
6
EU countries
6
EU-Staaten
6
Globalisierung
5
Globalization
5
Brand management
4
Markenführung
4
Theorie
4
Theory
4
Trademarks
4
Welt
4
World
4
innovation
4
Brand image
3
Entrepreneurship
3
Entrepreneurship approach
3
Immaterielle Werte
3
Innovation management
3
Innovationsmanagement
3
Intangible assets
3
Internet marketing
3
Markenimage
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
318
Aufsatz in Zeitschrift
318
Book section
67
Mehrbändiges Werk
3
Multi-volume publication
3
Book review
2
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Rezension
2
Sammelwerk
2
Festschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
German
35
Author
All
Graham, Stuart J. H.
3
Casson, Mark
2
Castaldi, Carolina
2
Cuccia, Tiziana
2
Davis, Jennifer
2
Duguid, Paul
2
Flikkema, Meindert
2
Godinho, Manuel Mira
2
Helmers, Christian
2
Higgins, David M.
2
Lopes, Teresa da Silva
2
Maniatis, Spyros
2
Mercer, John
2
O'Connor, Peter
2
Rogers, Mark
2
Santagata, Walter
2
Wadeson, Nigel
2
Aliouat, Boualem
1
André, Caroline
1
Armstrong, Rosi
1
Athreye, Suma
1
Baird, Stephen R.
1
Bentley, Simon
1
Blit, Joel
1
Block, Joern
1
Block, Jörn
1
Carmona, Mónica
1
Cellini, Roberto
1
Chang, Jesse T.
1
Chanock, Martin
1
Chen, Yongmin
1
Chikada, Akino
1
Clarry, John W.
1
Congregado, Emilio
1
Conroy, Charles J.
1
Crass, Dirk
1
De George, Richard T.
1
De Rassenfosse, Gaétan
1
Dhanraj, Nisha
1
Dolkas, David Henry
1
more ...
less ...
Published in...
All
Trademarks and their role in innovation, entrepreneurship and industrial organization
11
Trademarks, brands, and competitiveness
10
Legal strategies : how corporations use law to improve performance
2
Technological innovation : generating economic results
2
The global challenge of intellectual property rights
2
Brands and brand management : contemporary research perspectives
1
Brands and branding
1
Business insights: China : practical advice on operational strategy and risk management
1
Capital for our time : the economic, legal, and management challenges of intellectual capital
1
Contemporary research in e-branding
1
Creative cities, cultural clusters and local economic development
1
Dynamics of globalization at the crossroads of economics
1
Dynamics of knowledge-intensive entrepreneurship : business strategy and public policy
1
Economic and legal issues in intellectual property
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Engineering innovative products : a practical experience
1
Enhancing knowledge development in marketing ; Vol. 21
1
Foreign trade, investment and the law in the People's Republic of China
1
Globalization and local adaptation in international trade law
1
Handbook of research on counterfeiting and illicit trade
1
Handbook of the management of creativity and innovation : theory and practice
1
Intellectual property and development : lessons from recent economic research
1
Intellectual property and international trade : the TRIPS Agreement
1
Intellectual property, competition and growth
1
Interdisciplinary perspectives on business convergence, computing, and legality
1
Internationalisierung des Rechts und seine ökonomische Analyse
1
Knowledge-intensive entrepreneurship in low-tech industries
1
Legal aspects of doing business in China 1983
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
New luxury management : creating and managing sustainable value across the organization
1
New venture creation in Ireland
1
Patents, innovation and economic performance : [OECD conference proceedings] ; [collection of papers prepared for the OECD Conference on Intellectual Property Rights (IPR), Innovation and Economic Performance held in Paris on 28 - 29 August 2003]
1
Private and commercial law
1
Resource redeployment and corporate strategy
1
Street markets : small business & farmers' perceptions in Australia & New Zealand
1
The Oxford handbook of business ethics
1
The SAGE handbook of digital marketing
1
The Uruguay Round : a handbook on the multilateral trade negotiations
1
The innovation handbook : how to develop, manage and protect your most profitable ideas
1
The strategic enterprise
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Brandjacking in paid search : an unresolved problem
O'Connor, Peter
- In:
The SAGE handbook of digital marketing
,
(pp. 515-528)
.
2022
Persistent link: https://www.econbiz.de/10013367130
Saved in:
3
Why and when do firms trademark? : bridging perspectives from industrial organisation, innovation and entrepreneurship
Castaldi, Carolina
;
Block, Joern
;
Flikkema, Meindert
- In:
Trademarks and their role in innovation, …
,
(pp. 3-12)
.
2021
Persistent link: https://www.econbiz.de/10012597075
Saved in:
4
Which firms use trademarks? : firm-level evidence from Germany on the role of distance, product quality and innovation
Crass, Dirk
- In:
Trademarks and their role in innovation, …
,
(pp. 13-38)
.
2021
Persistent link: https://www.econbiz.de/10012597077
Saved in:
5
Are trademark counts a valid indicator of innovation? : results of an in-depth study of new Benelux trademarks filed by SMEs
Flikkema, Meindert
;
Man, Ard-Pieter de
;
Castaldi, Carolina
- In:
Trademarks and their role in innovation, …
,
(pp. 39-60)
.
2021
Persistent link: https://www.econbiz.de/10012597126
Saved in:
6
On the price elasticity of demand for trademarks
De Rassenfosse, Gaétan
- In:
Trademarks and their role in innovation, …
,
(pp. 93-96)
.
2021
Persistent link: https://www.econbiz.de/10012597130
Saved in:
7
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
Saved in:
8
Firm market valuation and intellectual property assets
Dosso, Mafini
;
Vezzani, Antonio
- In:
Trademarks and their role in innovation, …
,
(pp. 124-148)
.
2021
Persistent link: https://www.econbiz.de/10012597135
Saved in:
9
Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick
;
Millot, Valentine
- In:
Trademarks and their role in innovation, …
,
(pp. 184-211)
.
2021
Persistent link: https://www.econbiz.de/10012597140
Saved in:
10
The valuation of patent-trademark pairing as IP strategy : evidence from the USPTO
Thoma, Grid
- In:
Trademarks and their role in innovation, …
,
(pp. 212-236)
.
2021
Persistent link: https://www.econbiz.de/10012597143
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->