//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Advertising"
~subject:"Internationales Marketing"
~subject:"Verbraucherverhalten"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Internationales Marketing
Verbraucherverhalten
Marketing
102
Marketingmanagement
48
Marketing management
47
Theorie
34
Theory
34
Marketing theory
18
Marketingtheorie
18
USA
18
United States
18
Market research
9
Marktforschung
9
Consumer behaviour
8
International marketing
8
Konsumentenverhalten
8
Selling
6
Verkauf
6
E-commerce
5
Electronic Commerce
5
Management
5
Online-Marketing
5
Welt
4
World
4
Beziehungsmarketing
3
Internet
3
Relationship marketing
3
Strategisches Management
3
Werbung
3
Betriebswirtschaftslehre
2
Business economics
2
Gastgewerbe
2
Immobilienwirtschaft
2
Internet marketing
2
Kommunikation
2
Market segmentation
2
Marktsegmentierung
2
Physical distribution
2
Real estate industry
2
more ...
less ...
Type of publication
All
Book / Working Paper
14
Type of publication (narrower categories)
All
Glossary included
Article in journal
269
Aufsatz in Zeitschrift
269
Collection of articles of several authors
70
Sammelwerk
70
Aufsatzsammlung
54
Lehrbuch
40
Textbook
38
Graue Literatur
37
Non-commercial literature
37
Aufsatz im Buch
30
Book section
30
Arbeitspapier
25
Working Paper
25
Konferenzschrift
22
Bibliographie
21
Glossar enthalten
14
Hochschulschrift
14
Thesis
12
Case study
11
Fallstudie
11
Conference proceedings
10
Bibliografie
9
Ratgeber
9
Wörterbuch
8
Fallstudiensammlung
6
Guidebook
6
Handbook
6
Handbuch
6
Nachschlagewerk
6
Reference book
6
Bibliografie enthalten
5
Bibliography included
5
Festschrift
4
CD-ROM, DVD
3
Conference paper
3
Dictionary (multilingual)
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
Reprint
3
more ...
less ...
Language
All
English
German
2
Author
All
McCarthy, Edmund Jerome
4
Perreault, William D.
4
Cannon, Joseph P.
3
Boone, Louis E.
2
Kurtz, David L.
2
Aaker, David A.
1
Assael, Henry
1
Bidgoli, Hossein
1
Cundiff, Edward W.
1
Day, George S.
1
Ferrell, Odies C.
1
Hiam, Alexander
1
Hilger, Marye T.
1
Kumar, V.
1
Olson, Jerry C.
1
Peter, Jerome Paul
1
Piacentini, Maria
1
Pride, William M.
1
Szmigin, Isabelle
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer behaviour
Szmigin, Isabelle
;
Piacentini, Maria
-
2015
Persistent link: https://www.econbiz.de/10010465517
Saved in:
2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
3
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
4
Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003929376
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
6
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
7
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
8
Marketing
Hiam, Alexander
-
2006
Persistent link: https://www.econbiz.de/10003288140
Saved in:
9
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
10
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->