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~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Theory"
~type_genre:"Fallstudie"
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When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
2
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
Saved in:
3
Search frictions and market power in negotiated price markets
Allen, Jason
;
Clark, Robert
;
Houde, Jean-François
-
2014
Persistent link: https://www.econbiz.de/10010258313
Saved in:
4
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
5
The global challenge of encouraging sustainable living : opportunities, barriers, policy and practice
Fudge, Shane
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010228641
Saved in:
6
Product differentiation in aviation passenger markets : the impact of demand hetereogeneity on competition
Behrens, Christiaan
-
2013
Persistent link: https://www.econbiz.de/10009722545
Saved in:
7
Why do customers dissolve their business relationships with the acquired party following an acquisition?
Öberg, Christina
- In:
Mergers and acquisitions : the critical role of stakeholders
,
(pp. 185-202)
.
2013
Persistent link: https://www.econbiz.de/10009683902
Saved in:
8
Online consumer communities, collaborative learning and innovation
Rossi, Carla
- In:
Measuring business excellence : the journal of …
15
(
2011
)
3
,
pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
Saved in:
9
Managing a new consumer culture : "working consumers" in Web 2.0 as a source of corporate feedback
Hornung, Sabine
;
Kleemann, Frank
;
Voß, G. Günter
- In:
New forms of collaborative innovation and production on …
,
(pp. 131-152)
.
2011
Persistent link: https://www.econbiz.de/10009349218
Saved in:
10
Service quality programme developments and lean management aspects : a multi-case study
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10008647387
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