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~language:"eng"
~subject:"Brand"
~subject:"Business network"
~subject:"Mehrgleisiger Vertrieb"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Mehrgleisiger Vertrieb
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Karray, Salma
2
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1
Bradlow, Eric T.
1
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1
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Deighton, John
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Dittewig, Karin
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of industrial organization
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ECONIS (ZBW)
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1
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
2
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
3
Cross-Channel Management : Kompetenzen, Instrumente und Erfolgspotenziale
Emrich, Oliver Thomas
-
2011
Persistent link: https://www.econbiz.de/10009428310
Saved in:
4
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
5
Distribution network dynamics and the consequences for intermediaries
Gadde, Lars-Erik
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 622-629
Persistent link: https://www.econbiz.de/10010386443
Saved in:
6
Multichannel commerce : a consumer perspective on the integration of physical and electronic channels
Trenz, Manuel
-
2014
Persistent link: https://www.econbiz.de/10010477773
Saved in:
7
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
8
Incumbency advantages, distribution networks and exclusivity : evidence from the European car markets
Nurski, Laura
;
Verboven, Frank
- In:
International journal of industrial organization
34
(
2014
),
pp. 75-79
Persistent link: https://www.econbiz.de/10011292594
Saved in:
9
Multichannel management : a normative model towards optimality
Gruber, Gottfried
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003885583
Saved in:
10
Coordinating Internet sales with other channels : a performance measurement model
Pinterits, Andreas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591432
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