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~language:"eng"
~subject:"Customer value"
~subject:"Germany"
~subject:"Qualitätsmanagement"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Customer value
Germany
Qualitätsmanagement
Beziehungsmarketing
249
Relationship marketing
249
USA
23
United States
23
Marketingmanagement
22
Social Web
20
Social web
20
Consumer behaviour
19
Konsumentenverhalten
19
Marketing management
19
Dienstleistungsqualität
18
Service quality
18
Deutschland
17
Customer satisfaction
16
Kundenzufriedenheit
16
Lieferantenmanagement
16
Marketing
16
Supplier relationship management
16
Kundenmanagement
15
Welt
15
World
15
Strategic management
14
Strategisches Management
14
B-to-B-Marketing
12
Beziehungsmanagement
12
Business-to-business marketing
12
Erfolgsfaktor
12
Großbritannien
12
Success factor
12
United Kingdom
12
Brand management
11
E-commerce
11
Electronic Commerce
11
Finland
11
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11
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11
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11
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23
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12
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Fallstudie
Übersichtsarbeit
Article in journal
1,323
Aufsatz in Zeitschrift
1,323
Aufsatz im Buch
140
Book section
140
Graue Literatur
72
Non-commercial literature
72
Hochschulschrift
60
Arbeitspapier
55
Working Paper
55
Thesis
42
Collection of articles of several authors
35
Sammelwerk
35
Case study
34
Aufsatzsammlung
27
Handbook
14
Handbuch
14
Conference paper
12
Konferenzbeitrag
12
Collection of articles written by one author
8
Sammlung
8
Konferenzschrift
7
Lehrbuch
7
Textbook
7
Bibliografie
6
Conference proceedings
4
Glossar enthalten
4
Glossary included
4
Guidebook
4
Ratgeber
4
Fallstudiensammlung
2
Festschrift
2
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
Company information
1
Firmeninformation
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1
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1
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English
German
142
Author
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Smith, Alan D.
3
Ahmed, Shamsuddin
1
Ajami, Riad A.
1
Amagoh, Francis
1
Backhaus, Klaus
1
Becker, Jan U.
1
Biehl, Marjorie Luísa
1
Bock, Andreas H.
1
Boyd, Tom
1
Breuer, Henning
1
Bruhn, Manfred
1
Buss, Christian
1
Cadwallader, Susan
1
Chen, Li-fei
1
Chuancharoen, Supakij
1
Crostack, Horst-Artur
1
Cudney, Elizabeth A.
1
DaSilva, Carlos M.
1
Dixit, Ashutosh
1
Faerber, Andreas
1
Fries, Anne
1
Froböse, Michael
1
Gargeya, Vidyaranya B.
1
Gedenk, Karen
1
Goddard, G. Jason
1
Haar, J. W. van der
1
Hallier, Bernd
1
Hewing, Michael
1
Hiraoka, Clemens
1
Horn, Carmen
1
Hütten, Antje Sarah Julia
1
Kaapke, Andreas
1
Kanchana, Rapee
1
Kemp, Ron
1
Kendall, Howard
1
Kern, Christian
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
Laine, Teemu
1
Lin, Binshan
1
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RWTH Aachen
1
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International journal of services and operations management
3
The journal of business & industrial marketing
2
Applied Marketing Science /Angewandte Marketingforschung
1
Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
1
Benchmarking : an international journal ; BIJ
1
Contributions to management science
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-business managerial aspects, solutions and case studies
1
Erfolgreiches Management
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on mobile marketing management
1
Handbook of social media management : value chain and business models in changing media markets
1
International journal of management & enterprise development : IJMED
1
International journal of quality and service sciences
1
Journal of air transport management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Quality management journal : QMJ
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Schmalenbach business review : sbr
1
Springer Gabler Research
1
Strategy and communication for innovation
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
35
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1
Customer
relationship
management
: a global perspective
Raab, Gerhard
;
Ajami, Riad A.
;
Gargeya, Vidyaranya B.
; …
-
2008
Persistent link: https://www.econbiz.de/10003582985
Saved in:
2
Revisiting the use of customer information for CRM
Reimer, Kerstin
;
Becker, Jan U.
-
2011
Persistent link: https://www.econbiz.de/10009504199
Saved in:
3
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
4
Mobile
customer
relationship
management
(mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
5
Collaborative
customer
relationship
management
: taking CRM to the next level; with 7 tables
Kracklauer, Alexander H.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001740554
Saved in:
6
The social side of consumerism : human need satisfaction as antecedents of economic need satisfaction in an online environment ; empirical evidence from the airport industry
Tenge, Marion
- In:
Handbook of research on consumerism in business and …
,
(pp. 473-499)
.
2014
Persistent link: https://www.econbiz.de/10010354605
Saved in:
7
Business process blueprinting : a method for customer-oriented business process modeling
Hewing, Michael
-
2014
Persistent link: https://www.econbiz.de/10010199392
Saved in:
8
A novel framework for customer-driven service strategies : a case study of a restaurant chain
Chen, Li-fei
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 119-128
Persistent link: https://www.econbiz.de/10010239937
Saved in:
9
From mass distribution to customer-centric awareness tools : the evolution of the German meat market
Hallier, Bernd
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 498-510)
.
2013
Persistent link: https://www.econbiz.de/10009669506
Saved in:
10
"My vote for my mailman" : appeals to reciprocity in communication campaigns
Horn, Carmen
;
Fries, Anne
;
Gedenk, Karen
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 248-269
Persistent link: https://www.econbiz.de/10009767230
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