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~language:"eng"
~subject:"Customer value"
~subject:"Germany"
~subject:"Supplier relationship management"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Customer value
Germany
Supplier relationship management
Beziehungsmarketing
249
Relationship marketing
249
USA
23
United States
23
Marketingmanagement
22
Social Web
20
Social web
20
Consumer behaviour
19
Konsumentenverhalten
19
Marketing management
19
Dienstleistungsqualität
18
Service quality
18
Deutschland
17
Customer satisfaction
16
Kundenzufriedenheit
16
Lieferantenmanagement
16
Marketing
16
Kundenmanagement
15
Welt
15
World
15
Strategic management
14
Strategisches Management
14
B-to-B-Marketing
12
Beziehungsmanagement
12
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12
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12
Erfolgsfaktor
12
Großbritannien
12
Success factor
12
United Kingdom
12
Brand management
11
E-commerce
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Markenführung
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Online-Handel
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23
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16
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Fallstudie
Übersichtsarbeit
Article in journal
2,307
Aufsatz in Zeitschrift
2,307
Aufsatz im Buch
219
Book section
219
Graue Literatur
109
Non-commercial literature
109
Arbeitspapier
85
Working Paper
85
Hochschulschrift
71
Collection of articles of several authors
51
Sammelwerk
51
Thesis
45
Aufsatzsammlung
40
Case study
38
Conference paper
19
Konferenzbeitrag
19
Lehrbuch
18
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18
Handbook
14
Handbuch
14
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11
Sammlung
11
Guidebook
7
Ratgeber
7
Bibliografie
5
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5
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5
Festschrift
3
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3
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3
research-article
3
Bibliografie enthalten
2
Bibliography included
2
Conference proceedings
2
Fallstudiensammlung
2
Company information
1
Elektronischer Datenträger
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English
German
145
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Hollensen, Svend
2
Ajami, Riad A.
1
Amarilli, Fabrizio
1
Backhaus, Klaus
1
Becker, Jan U.
1
Biehl, Marjorie Luísa
1
Bock, Andreas H.
1
Boyd, Tom
1
Brennan, Ross
1
Breuer, Henning
1
Bruhn, Manfred
1
Buss, Christian
1
Cadwallader, Susan
1
Canning, Louise
1
Crostack, Horst-Artur
1
DaSilva, Carlos M.
1
Dixit, Ashutosh
1
Edvardsson, Bo
1
Faerber, Andreas
1
Feng, Junwei
1
Fries, Anne
1
Froböse, Michael
1
Gargeya, Vidyaranya B.
1
Gedenk, Karen
1
Goddard, G. Jason
1
Haar, J. W. van der
1
Hallier, Bernd
1
Hewing, Michael
1
Hiraoka, Clemens
1
Holmlund, Maria
1
Horn, Carmen
1
Hütten, Antje Sarah Julia
1
Jalkala, Anne
1
Johnson, Rhona E.
1
Jones, Rosalind
1
Kaapke, Andreas
1
Kemp, Ron
1
Kern, Christian
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
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RWTH Aachen
1
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The journal of business & industrial marketing
4
AMS - advanced marketing series
1
Applied Marketing Science /Angewandte Marketingforschung
1
Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
1
Contributions to management science
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-business managerial aspects, solutions and case studies
1
Erfolgreiches Management
1
European journal of marketing : EJM
1
Evolving towards the internetworked enterprise : technological and organizational perspectives
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on mobile marketing management
1
Handbook of social media management : value chain and business models in changing media markets
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Intelligent information systems
1
International journal of quality and service sciences
1
Journal of air transport management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management decision : MD
1
Marketing mix decisions : new perspectives and practices
1
Organizational productivity and performance measurements using predictive modeling and analytics
1
Project management journal : PMJ
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Schmalenbach business review : sbr
1
Springer Gabler Research
1
Strategy and communication for innovation
1
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ECONIS (ZBW)
39
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1
New product development and manufacturability techniques and analytics
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 80-95)
.
2017
Persistent link: https://www.econbiz.de/10011568341
Saved in:
2
Customer
relationship
management
: a global perspective
Raab, Gerhard
;
Ajami, Riad A.
;
Gargeya, Vidyaranya B.
; …
-
2008
Persistent link: https://www.econbiz.de/10003582985
Saved in:
3
Revisiting the use of customer information for CRM
Reimer, Kerstin
;
Becker, Jan U.
-
2011
Persistent link: https://www.econbiz.de/10009504199
Saved in:
4
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
5
Mobile
customer
relationship
management
(mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
6
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
7
Collaborative
customer
relationship
management
: taking CRM to the next level; with 7 tables
Kracklauer, Alexander H.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001740554
Saved in:
8
Relationship portfolios and guanxi in Chinese business strategy
Zolkiewski, Judy M.
;
Feng, Junwei
- In:
The journal of business & industrial marketing
27
(
2012
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10009511275
Saved in:
9
Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
Saved in:
10
Asymmetric customer-supplier relationship development in Taiwanese electronic firms
Lee, Chia-jung
;
Johnson, Rhona E.
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 692-705
Persistent link: https://www.econbiz.de/10009583011
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