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~language:"eng"
~subject:"Internet"
~subject:"Search engine"
~subject:"World Wide Web"
~type_genre:"Bibliography included"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Thesis"
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Search: subject:"Online-Marketing"
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Subject
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Internet
Search engine
World Wide Web
Online-Marketing
59
Internet marketing
57
Electronic Commerce
12
Advertising effects
11
Social Web
11
Social web
11
Werbewirkung
11
Beziehungsmarketing
9
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
9
Theorie
9
Theory
9
Viral marketing
9
Virales Marketing
9
E-commerce
8
Suchmaschine
8
Deutschland
6
Germany
6
Online retailing
6
Online-Handel
6
Social Media
6
Brand management
5
Markenführung
5
Online-Werbung
5
Experiment
4
Marketing
4
Preismanagement
4
Pricing strategy
4
Verbraucherverhalten
4
Website
4
Digital platform
3
Digitale Plattform
3
Estimation
3
Internet usage
3
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3
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3
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3
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Free
1
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Book / Working Paper
13
Type of publication (narrower categories)
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Bibliography included
Elektronischer Datenträger als Beilage
Thesis
Article in journal
899
Aufsatz in Zeitschrift
899
Aufsatz im Buch
116
Book section
116
Graue Literatur
112
Non-commercial literature
112
Working Paper
99
Arbeitspapier
98
Collection of articles of several authors
21
Sammelwerk
21
Hochschulschrift
19
Conference paper
18
Konferenzbeitrag
18
Aufsatzsammlung
17
Lehrbuch
15
Guidebook
13
Ratgeber
13
Textbook
10
Case study
7
Fallstudie
7
Glossar enthalten
7
Glossary included
7
Collection of articles written by one author
3
Sammlung
3
research-article
3
Bibliografie
2
Accompanied by computer file
1
Bibliografie enthalten
1
Biografie
1
Conference proceedings
1
Festschrift
1
Konferenzschrift
1
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1
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1
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English
German
17
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Abou Nabout, Nadia
1
Brecht, Franziska
1
Dholakia, Nikhilesh
1
Dholakia, Ruby R.
1
Doppler, Christian
1
Fritz, Wolfgang
1
Gerstmeier, Eva Charlotte
1
Hild, Sebastian
1
Hildebrand, Thomas
1
Hunt, Bill
1
Janoschka, Anja
1
Klapdor, Sebastian
1
Lieberam-Schmidt, Sönke
1
Moran, Mike
1
Mundorf, Norbert
1
Sapi, Geza
1
Stepanchuk, Tanja
1
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Berichte aus der Betriebswirtschaft
1
Gabler Research
1
Pragmatics & beyond / New series : (P & BNS)
1
Research
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe electronic commerce, marketing & finance
1
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Source
All
ECONIS (ZBW)
13
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1
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13
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date (oldest first)
1
Three essays on industrial organisation theory
Sapi, Geza
-
2012
Persistent link: https://www.econbiz.de/10009549762
Saved in:
2
Quantitative models to measure the profitability and risk of marketing activities
Doppler, Christian
-
2016
Persistent link: https://www.econbiz.de/10011686796
Saved in:
3
Effectiveness of
online
marketing
campaigns : an investigation into online multichannel and search engine advertising
Klapdor, Sebastian
-
2013
Persistent link: https://www.econbiz.de/10009732357
Saved in:
4
Optimal search engine marketing
Abou Nabout, Nadia
-
2012
Persistent link: https://www.econbiz.de/10009546102
Saved in:
5
Behavioral studies on technology acceptance and bounded rationality
Brecht, Franziska
-
2012
Persistent link: https://www.econbiz.de/10009690171
Saved in:
6
Interaktive Preismechanismen
Gerstmeier, Eva Charlotte
-
2011
Persistent link: https://www.econbiz.de/10008859260
Saved in:
7
Two-sided markets in the online world : an empirical analysis
Hildebrand, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009377598
Saved in:
8
Optimal pricing strategies : how nonlinear programming enables optimal pricing in digital environment
Stepanchuk, Tanja
-
2010
Persistent link: https://www.econbiz.de/10003934870
Saved in:
9
Analyzing and influencing search engine results : business and technology impacts on Web information retrieval
Lieberam-Schmidt, Sönke
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10008799100
Saved in:
10
Synergy in multi-channel online advertising
Hild, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10008823292
Saved in:
1
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