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~language:"eng"
~subject:"Markenimage"
~type_genre:"Book section"
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Search: subject_exact:"Computerspiel"
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Advertising, promotion, and new media
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Cutting edge international research
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Engaging consumers through branded entertainment and convergent media
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Enhancing knowledge development in marketing ; Vol. 21
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Handbook of research on effective advertising strategies in the social media age
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Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
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Product placement in video games : image transference among emotions
Küster, Inés
;
Vila, Natalia
;
Hernández, Asunción
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 127-148)
.
2015
Persistent link: https://www.econbiz.de/10011389592
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3
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
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4
The effect of video game placements on brand attitude
Kuhn, Kerri-Ann L.
;
Pope, Nigel K. Ll.
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2011
Persistent link: https://www.econbiz.de/10010191075
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5
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
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