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~language:"eng"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
~type_genre:"Textbook"
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Relationship marketing
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Digital and social media marketing : a results-driven approach
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Social media
Fenton., Alex
;
Mohamad, Mostafa
;
Jones, Ashley
- In:
Digital and social media marketing : a results-driven …
,
(pp. 190-213)
.
2017
Persistent link: https://www.econbiz.de/10011582705
Saved in:
2
Guanxi and relationship marketing : an anthropological case study of China's foreign banks
Wan, Adolphus Y. Y.
;
Ip, Marco P. L.
;
Cheng, Paul K. S.
- In:
Journal of China marketing
6
(
2016
)
1
,
pp. 47-77
Persistent link: https://www.econbiz.de/10011559374
Saved in:
3
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
4
Developing Guanxi relations
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 51-91)
.
2013
Persistent link: https://www.econbiz.de/10010255116
Saved in:
5
Relationship portfolios and guanxi in Chinese business strategy
Zolkiewski, Judy M.
;
Feng, Junwei
- In:
The journal of business & industrial marketing
27
(
2012
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10009511275
Saved in:
6
The influence of the relational marketing paradigm on the governance structure of the novel channel format named social franchising : an explorative qualitative analyses of four so...
Zafeiropoulou, Fiori A.
;
Koufopoulos, Dimitrios N.
- In:
International journal of social entrepreneurship and …
1
(
2011/12
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10009719337
Saved in:
7
Social network analysis : a pharmaceutical sales and marketing application
Jackson, Molly
;
Wise, Doug
;
Norton, Myra
- In:
Knowledge management handbook : collaboration and …
,
(pp. 151-167)
.
2012
Persistent link: https://www.econbiz.de/10009582601
Saved in:
8
Relationship marketing and networks in entrepreneurship
Halliday, Sue Vaux
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 230-253)
.
2011
Persistent link: https://www.econbiz.de/10008822524
Saved in:
9
Service in a complex, value-creating network society
Gummesson, Evert
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 255-269)
.
2007
Persistent link: https://www.econbiz.de/10003595953
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