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~language:"eng"
~subject:"Viral marketing"
~type_genre:"Aufsatz im Buch"
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Viral marketing
Online retailing
688
Online-Handel
688
Consumer behaviour
216
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216
E-commerce
201
Electronic Commerce
201
Internet marketing
77
Online-Marketing
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74
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66
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66
Social Web
51
Social web
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44
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41
India
38
Indien
38
Customer satisfaction
30
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30
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Big data analytics in operations and supply chain management
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Conference proceedings trends in business communication 2016
1
Contemporary issues in social media marketing
1
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
1
E-retailing challenges and opportunities in the global marketplace
1
Handbook of research on advanced data mining techniques and applications for business intelligence
1
Handbook of research on customer engagement
1
Handbook of research on digital transformation management and tools
1
Handbook of research on the platform economy and the evolution of e-commerce
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Marketing in a digital world
1
Technology mediated service encounters
1
The Routledge companion to digital consumption
1
The behavioral enterprise
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
1
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ECONIS (ZBW)
22
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1
A fresh look on determinants of online repurchase intention
Ir. Jagjeet Singh Sarban Singh
;
Omkar Dastane
;
Haba, …
- In:
Handbook of research on digital transformation …
,
(pp. 87-116)
.
2022
Persistent link: https://www.econbiz.de/10014438080
Saved in:
2
Digital trends in education : marketing of the online teaching
Gerhardtl, Trevor
;
Laitakari, Anu
;
Rice, Michael
; …
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 425-466)
.
2022
Persistent link: https://www.econbiz.de/10013282656
Saved in:
3
The credibility of online recommendations
Lamr, Marián
;
Dostál, Michal
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 151-175)
.
2022
Persistent link: https://www.econbiz.de/10013343569
Saved in:
4
A look at the new online consumer behavior on social media platforms
Rosário, Albérico Travassos
- In:
Handbook of research on the platform economy and the …
,
(pp. 344-369)
.
2021
Persistent link: https://www.econbiz.de/10012705057
Saved in:
5
Digital consumer behavior in an omni-channel world
Yuruk-Kayapinar, Pinar
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 55-73)
.
2021
Persistent link: https://www.econbiz.de/10012492200
Saved in:
6
Understanding the effect of celebrity endorsers and electronic word of mouth on e-commerce in Indonesia
Saputri, M. E.
;
Sarawati, T. G.
;
Oktafani, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 77-86)
.
2020
Persistent link: https://www.econbiz.de/10012259358
Saved in:
7
Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Kräuter, Saskia
;
Eine, Bastian
;
Quint, Werner
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 191-210)
.
2020
Persistent link: https://www.econbiz.de/10012521559
Saved in:
8
An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam
Bui Nhat Vuong
;
Sid Suntrayuth
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 367-406)
.
2020
Persistent link: https://www.econbiz.de/10012521577
Saved in:
9
The impact of electronic word of mouth in influencing online product-purchase intentions on e-commerce
Febrian, Angga
;
Bangsawan, Satria
;
M. S. Mahrinasari
; …
- In:
The future opportunities and challenges of business in …
,
(pp. 28-31)
.
2020
Persistent link: https://www.econbiz.de/10012310688
Saved in:
10
Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
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