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~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Virales Marketing
Social Web
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139
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139
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138
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106
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
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5
The behavioral enterprise
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Consumer psychology in a social media world
2
Contemporary issues in social media marketing
2
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2
Digital Business in Africa : Social Media and Related Technologies
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Handbook of research on integrating social media into strategic marketing
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Leveraging computer-mediated marketing environments
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Organizations and social networking : utilizing social media to engage consumers
2
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Alternative market research methods : market sensing
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Breaking new ground in theory and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and social media in the Middle East : strategies, best practices and perspectives
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Causes and symptoms of socio-cultural polarization : role of information and communication technologies
1
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Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
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Cracking the code : leveraging consumer psychology to drive profitability
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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ECONIS (ZBW)
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The effects of viral marketing on users' attitudes toward JOOX Indonesia
Nilasari, I.
;
Tricahyono, Dodie
- In:
Understanding digital industry : proceedings of the …
,
(pp. 374-378)
.
2020
Persistent link: https://www.econbiz.de/10012226606
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42
Politics and social media in the Arab World
Habib, Charlotte
;
Najm, Georges
- In:
Business and social media in the Middle East : …
,
(pp. 101-118)
.
2020
Persistent link: https://www.econbiz.de/10012254348
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43
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
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44
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 105-124)
.
2020
Persistent link: https://www.econbiz.de/10012263254
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45
The role of website quality and social ties EWOM in e-services adoption
Sharma, Himanshu
;
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Structural equation modeling approaches to e-service …
,
(pp. 268-298)
.
2019
Persistent link: https://www.econbiz.de/10012023189
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46
The dynamics of social media markeitng content and customer retention
Willis, Michelle
- In:
Leveraging computer-mediated marketing environments
,
(pp. 1-21)
.
2019
Persistent link: https://www.econbiz.de/10011971226
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47
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
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48
Intensification in online consumer reviews : insights from Chinese
Ren, Wei
- In:
Technology mediated service encounters
,
(pp. 199-221)
.
2019
Persistent link: https://www.econbiz.de/10012057348
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49
An unexpected journey : the influence of social media on consumer decision-making
Weitzl, Wolgang
;
Hutzinger, Clemens
- In:
Contemporary issues in social media marketing
,
(pp. 149-161)
.
2018
Persistent link: https://www.econbiz.de/10011715080
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50
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
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