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~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Virales Marketing
Social Web
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2,152
Internet marketing
381
Online-Marketing
381
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229
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229
Soziales Netzwerk
164
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158
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157
Web 2.0-Technologien
157
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155
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155
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137
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137
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136
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124
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123
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123
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122
Digitalisierung
120
Digitization
120
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104
Brand management
100
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100
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94
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94
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78
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78
Marketingmanagement
78
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78
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78
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78
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78
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Word of mouth and social media
5
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Consumer psychology in a social media world
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Digital Business in Africa : Social Media and Related Technologies
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Handbook of research on integrating social media into strategic marketing
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Leveraging computer-mediated marketing environments
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Organizations and social networking : utilizing social media to engage consumers
2
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Alternative market research methods : market sensing
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Breaking new ground in theory and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and social media in the Middle East : strategies, best practices and perspectives
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Causes and symptoms of socio-cultural polarization : role of information and communication technologies
1
Computer-mediated marketing strategies : social media and online brand communities
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
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1
Cracking the code : leveraging consumer psychology to drive profitability
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital advertising : theory and research
1
Digitale Transformation des Marketing
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ECONIS (ZBW)
136
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
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3
Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
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4
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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5
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
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6
#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
Persistent link: https://www.econbiz.de/10014338929
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7
User sentiment analysis of Cashkumar peer-to-peer (P2P) lending platform : based on Google reviews
Gupta, Sagar Suresh
;
Mahajan, Jayant
- In:
Smart analytics, artificial intelligence and …
,
(pp. 97-122)
.
2023
Persistent link: https://www.econbiz.de/10014320755
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8
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
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9
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
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10
Relevance of social media management in online reputation building in tourism and hospitality : case of Finland
Kushcheva, Natalia
;
Eilola, Tiia-Mari
- In:
Online reputation management in destination and …
,
(pp. 163-174)
.
2023
Persistent link: https://www.econbiz.de/10014287193
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