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~type_genre:"Aufsatz im Buch"
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Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
Consumer information systems and relationship management : design, implementation, and use
2
Labelling strategies in environmental policy
2
Advanced technologies management for retailing : frameworks and cases
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Business information systems : 12th international conference, BIS 2009, Poznań, Poland, April 27-29, 2009 ; proceedings
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Business visions for sustainable development : [conference paper ; paper of the Symposium Business visions for sustainable development, Berlin, 20. September 2014]
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Choice modelling : the state-of-the-art and the state-of-practice ; proceedings from the Inaugural International Choice Modelling Conference ; [Harrogate, 30 March - 1 April 2009]
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Consumer behaviour and sustainable fashion consumption
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E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
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Enterprise information systems : 12th International Conference, ICEIS 2010, Funchal-Madeira, Portugal, June 8-12, 2010, Revised Selected Papers
1
Enterprise information systems design, implementation and management : organizational applications
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Financing entrepreneurship
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From Little's law to marketing science : essays in honor of John D.C. Little
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Global strategic management in the service industry : a perspective of the new era
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Handbook of health economics ; Volume two
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Handbook of social media management : value chain and business models in changing media markets
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Handbook on cross-cultural marketing
1
Human factors and ergonomics in consumer product design : uses and applications
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Inventive approaches for technology integration and information resources management
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Longer lasting products : alternatives to the throwaway society
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Maintenance time and the industry development of patents : empirical research with evidence from China
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Managing business in a multi-channel world : success factors for e-business
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Marketing theory and applications ; 2012=Vol. 23
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Multisensory packaging : designing new product experiences
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New Developments in Online Marketing
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Pricing perspectives : marketing and management implications of new theories and applications
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Product realization : a comprehensive approach ; [based on selected papers presented at the International Conference on Comprehensive Product Realisation 2007 (ICCPR2007)]
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Supply-chain management : theories, activities/functions and problems
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The Oxford handbook of the economics of food consumption and policy
1
The Oxford handbook of the social science of obesity
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transforming field and service operations : methodologies for successful technology-driven business transformation
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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Menu labelling and customer decision-making : case of calorie information on the menu of the quick-service restaurants
Patchutthorn, Phitcha
;
Tabari, Saloomeh
- In:
Global strategic management in the service industry : a …
,
(pp. 163-173)
.
2022
Persistent link: https://www.econbiz.de/10014276924
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2
Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
Saved in:
3
The impact of knowledge on consumer behavior towards sustainable apparel consumption
Okur, Nazan
;
Saricam, Canan
- In:
Consumer behaviour and sustainable fashion consumption
,
(pp. 69-96)
.
2019
Persistent link: https://www.econbiz.de/10011955777
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4
Food imagery and transparency in product packaging
Simmonds, Gregory
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 49-77)
.
2019
Persistent link: https://www.econbiz.de/10011958969
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5
Comparative study of the renewal information of granted patents in the physics technological field in China, France and Germany
Qiao, Yongzhong
;
Tan, Wanlin
- In:
Maintenance time and the industry development of …
,
(pp. 39-48)
.
2017
Persistent link: https://www.econbiz.de/10011537461
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6
Examining customer responses to fake online reviews : the role of suspicion and product knowledge
Ren, Jie
;
Ozturk, Pinar
;
Luo, Shoufu
- In:
Internetworked world : 15th Workshop on e-Business, WeB …
,
(pp. 177-184)
.
2017
Persistent link: https://www.econbiz.de/10011758952
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7
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
From Little's law to marketing science : essays in …
,
(pp. 349-397)
.
2016
Persistent link: https://www.econbiz.de/10011436081
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8
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
New Developments in Online Marketing
,
(pp. 51-75)
.
2014
Persistent link: https://www.econbiz.de/10010354586
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9
Co-creation between food allergy customers and restaurants using mobile devices
Ogawa, Mikako
;
Tanaka, Ayaka
;
Noda, Keiichi
;
Amoroso, …
- In:
Inventive approaches for technology integration and …
,
(pp. 317-336)
.
2014
Persistent link: https://www.econbiz.de/10010415835
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10
Using of microwave technology for thermal processing of municipal waste
GIemza, Markus
- In:
Business visions for sustainable development : …
,
(pp. 24-45)
.
2014
Persistent link: https://www.econbiz.de/10010487154
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