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~language:"eng"
~type_genre:"Book section"
~type_genre:"Directory"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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International advertising and communication : current insights and empirical findings
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Advertising and violence : concepts and perspectives
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Advertising in developing and emerging countries : the economic, political and social context
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Business strategies for economies in transition : book of readings on CEE countries
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Challenges in an age of dis-engagement
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
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1
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Breaking new ground in theory and practice
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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Empirical studies of pricing
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Enhancing knowledge development in marketing ; Vol. 21
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Global observations of the influence of culture on consumer buying behavior
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Handbook of media economics ; Volume 1A
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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Legal and business aspects of the magazine industry 1984
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Measuring market power
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
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Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
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Promotional culture and convergence : markets, methods, media
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Masculinity representations in men's lifestyle magazine ads : a cross-ccultural and cross-racial comparison
Shaw, Ping
;
Tan, Yue
;
Kim, Kwangmi Ko
;
Cheng, Hong
- In:
Current insights and future trends : [extended versions …
,
(pp. 275-290)
.
2012
Persistent link: https://www.econbiz.de/10009748092
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22
Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 391-410)
.
2011
Persistent link: https://www.econbiz.de/10009011219
Saved in:
23
Genre variation in tobacco advertising
Garzone, Giuliana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 343-370)
.
2011
Persistent link: https://www.econbiz.de/10009011224
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24
Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context
Boerman, Sophie C.
;
Smit, Edith G.
;
Meurs, Lex van
- In:
Breaking new ground in theory and practice
,
(pp. 297-312)
.
2011
Persistent link: https://www.econbiz.de/10009381012
Saved in:
25
Developments in advertising in a post-socialist environment : longitudinal analysis of Polish print ads
Lepkowska-White, Elzbieta
;
Brashear-Alejandro, Thomas
- In:
Advertising in developing and emerging countries : the …
,
(pp. 205-214)
.
2011
Persistent link: https://www.econbiz.de/10009261735
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26
Advertising and globalization : the transmission of culture in Nigerian print advertising
Alozie, Emmanuel C.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 21-41)
.
2011
Persistent link: https://www.econbiz.de/10009262006
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27
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
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28
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich
(
contributor
)
- In:
5th Workshop on the Economics of Information and …
.
2002
Persistent link: https://www.econbiz.de/10001689554
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29
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
30
Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
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