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~language:"eng"
~type_genre:"Book section"
~type_genre:"Directory"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Fachkunde"
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Mulken, Margot van
6
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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International advertising and communication : current insights and empirical findings
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Advertising and violence : concepts and perspectives
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Advertising in developing and emerging countries : the economic, political and social context
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Bridging the gap between advertising academia and practice
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Business strategies for economies in transition : book of readings on CEE countries
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Challenges in an age of dis-engagement
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Medien im Marketing : Optionen der Unternehmenskommunikation
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Brand management in emerging markets : theories and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Designing and communicating experience
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
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Enhancing knowledge development in marketing ; Vol. 21
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Global observations of the influence of culture on consumer buying behavior
1
Handbook of media economics ; Volume 1A
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Innovation in advertising and branding communication
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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Legal and business aspects of the magazine industry 1984
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Measuring market power
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
1
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Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
Promotional culture and convergence : markets, methods, media
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Sprache, Kultur und Zielgruppen : Bedingungsgrößen für die Kommunikationsgestaltung in der Wirtschaft
1
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Strong brands, strong relationships
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The advertising and consumer culture reader
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian
;
Shurtliff, Austin
- In:
Innovation in advertising and branding communication
,
(pp. 117-135)
.
2021
Persistent link: https://www.econbiz.de/10012391658
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2
Disclaimers in real estate print advertisements
Mogaji, Emmanuel
- In:
Designing and communicating experience
,
(pp. 91-103)
.
2021
Persistent link: https://www.econbiz.de/10012648272
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3
A semiotic approach through print advertisements : the changing Indian urban male
Patel, Neha Chirag
;
Bhutiani, Supriya Rahul
- In:
Global observations of the influence of culture on …
,
(pp. 146-170)
.
2018
Persistent link: https://www.econbiz.de/10011718892
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4
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
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5
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
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6
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
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7
Nothing beats quality? The influence of consumer testing signs on the evaluation of print ads
Havlicek, Eva
;
Marckhgott, Eva
- In:
Challenges in an age of dis-engagement
,
(pp. 213-225)
.
2017
Persistent link: https://www.econbiz.de/10011692458
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8
The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
-
2016
Persistent link: https://www.econbiz.de/10011419942
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9
Selling perceptions of space : AT&T print ads, 1908-1930
Bills, Emily
- In:
Visual merchandising : the image of selling
,
(pp. 55-74)
.
2016
Persistent link: https://www.econbiz.de/10011584067
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10
Violence in advertising : a multilayered content analysis
Jones, Tim
;
Cunningham, Peggy H.
;
Gallagher, Katherine
- In:
Advertising and violence : concepts and perspectives
,
(pp. 255-289)
.
2015
Persistent link: https://www.econbiz.de/10010498499
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