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~language:"eng"
~type_genre:"Fallstudie"
~type_genre:"Interview"
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Search: subject_exact:"Marketingkooperation"
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Marketing cooperation
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Marketingkooperation
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Linking farms with consumers through organized retail chains : implications for producers in India
Ghosh, Nilabja
;
Vadivelu, Ananda
- In:
Organised retailing and agri-business : implications of …
,
(pp. 251-266)
.
2016
Persistent link: https://www.econbiz.de/10011378221
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2
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
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3
Be stronger together : partner strategies between material suppliers and sports goods producers to promote high-tech innovations
Linder, Christian
;
Seidenstricker, Sven
- In:
Strategies in sports marketing : technologies and …
,
(pp. 299-312)
.
2014
Persistent link: https://www.econbiz.de/10010362958
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4
Effects of the transaction characteristics on the side of dependence in a context of vertical coordination : the case of fresh produce exports from Chile to Europe
Codron, Jean-Marie
;
Aubert, Magali
;
Bouhsina, Zouhaïr
; …
- In:
International marketing in rapidly changing environments
,
(pp. 161-190)
.
2013
Persistent link: https://www.econbiz.de/10010204773
Saved in:
5
One Planet Leaders, an interview with WWF International and IMD
Moeller, Carolina
;
Yaziji, Michael
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 196-204
Persistent link: https://www.econbiz.de/10009703671
Saved in:
6
Philanthropy, charity and CSR at Kimberly-Clark : an interview with Jenny Lewis and Alyson Gomez
Lewis, Jenny
;
Gomez, Alyson
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009703723
Saved in:
7
Pushing new technologies through business model innovation
Linder, Christian
;
Seidenstricker, Sven
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 231-241
Persistent link: https://www.econbiz.de/10009576439
Saved in:
8
"Vertical cooperation" : the key account perspective
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 649-658
Persistent link: https://www.econbiz.de/10009583015
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