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Search: person:"Gómez, Mar"
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Gómez, Mar
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Molina, Arturo
10
Molina-Collado, Arturo
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Santos Vijande, María Leticia
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Martín-Consuegra, David
3
Aranda, Evangelina
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Díaz, Asunción
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González-Díaz, Belén
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Molina, María Victoria
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ECONIS (ZBW)
14
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1
Unlocking the flow experience in apps : fostering long-term adoption for sustainable healthcare systems
Gómez, Mar
;
Santos Vijande, María Leticia
;
Molina, Arturo
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1556-1578
Persistent link: https://www.econbiz.de/10014338304
Saved in:
2
Examining 50 years of social marketing through a bibliometric and science mapping analysis
Salgado Sequeiros, Jessica
;
Molina-Collado, Arturo
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
3
,
pp. 296-314
Persistent link: https://www.econbiz.de/10013275469
Saved in:
3
Building user engagement to mhealth apps from a learning perspective : relationships among functional, emotional and social drivers of user value
Santos Vijande, María Leticia
;
Gómez, Mar
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209713
Saved in:
4
Mapping tourism and hospitality research on information and communication technology : a bibliometric and scientific approach
Molina-Collado, Arturo
;
Gómez, Mar
;
Sigala, Marianna
; …
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 299-340
Persistent link: https://www.econbiz.de/10013433715
Saved in:
5
Sustainability in hospitality and tourism : a review of key research topics from 1994 to 2020
Molina-Collado, Arturo
;
Santos Vijande, María Leticia
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
8
,
pp. 3029-3064
Persistent link: https://www.econbiz.de/10013412846
Saved in:
6
A segmentation study of cinema consumers based on values and lifestyle
Díaz, Asunción
;
Gómez, Mar
;
Molina, Arturo
;
Santos, …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011808541
Saved in:
7
Language tourism : the drivers that determine destination choice intention among U.S. students
Gómez, Mar
;
Imhoff, Brian
;
Martín-Consuegra, David
; …
- In:
Tourism management perspectives : TMP
27
(
2018
),
pp. 125-135
Persistent link: https://www.econbiz.de/10011886629
Saved in:
8
How do offline and online environments matter in the relational marketing approach?
Gómez, Mar
;
González-Díaz, Belén
; …
- In:
Economic research
30
(
2017
)
1,1
,
pp. 368-380
Persistent link: https://www.econbiz.de/10012223843
Saved in:
9
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
10
A comparison of online and offline consumer behaviour : an empirical study on a cinema shopping context
Díaz, Asunción
;
Gómez, Mar
;
Molina, Arturo
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 44-50
Persistent link: https://www.econbiz.de/10011743122
Saved in:
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