//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Morgan, Felicia N."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
2
Brand
2
Brand management
2
Dienstleistungsmarketing
2
Markenartikel
2
Markenführung
2
Relationship marketing
2
Services marketing
2
Ad hoc teams
1
Arbeitsgruppe
1
B-to-B-Marketing
1
Brand extension
1
Brand image
1
Business to business
1
Business-to-business marketing
1
Credibility
1
Customer experience
1
Customer relationship
1
Designation of origin
1
Dienstleistung
1
Dienstleistungsgesellschaft
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Economic growth
1
Erfolgsfaktor
1
Erwartungsbildung
1
Expectation formation
1
Experiment
1
Federal Trade Commission
1
Frauen
1
Glaubwürdigkeit
1
Herkunftsbezeichnung
1
Impfung
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Lieferantenmanagement
1
Markenimage
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
Undetermined
3
Author
All
Morgan, Felicia N.
9
Steward, Michelle D.
5
Brown McCabe, Deborah
2
Howley, Michael J.
2
Kumar, Ajith
2
McCabe, Jim
2
Ostrom, Amy L.
2
Allman, Helena F.
1
Bitner, Mary Jo
1
Burns, Alvin C.
1
Crosby, Lawrence A.
1
Fenik, Anton P.
1
Hewett, Kelly
1
Iacobucci, Dawn
1
McCabe, Deborah Brown
1
Roehm, Michelle L.
1
more ...
less ...
Published in...
All
Journal of international marketing
2
Journal of marketing theory and practice
2
Business horizons
1
California management review
1
Journal of marketing education : JME
1
Journal of public policy & marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
OLC EcoSci
1
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
2
Delivering a superior customer experience in solutions delivery processes : seven factors for success
Kumar, Ajith
;
Steward, Michelle D.
;
Morgan, Felicia N.
- In:
Business horizons
61
(
2018
)
5
,
pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
Saved in:
3
Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
4
Learning why we buy : an experiential project for the consumer behavior course
Morgan, Felicia N.
;
Brown McCabe, Deborah
- In:
Journal of marketing education : JME
34
(
2012
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10009582115
Saved in:
5
Exploring cross-national differences in organizational buyers' normative expectations of supplier performance
Steward, Michelle D.
;
Morgan, Felicia N.
;
Crosby, …
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003960811
Saved in:
6
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
Saved in:
7
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
McCabe, Deborah Brown
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10009884942
Saved in:
8
Service blueprinting: a practical technique for service innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review
50
(
2007/08
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10003733784
Saved in:
9
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->