Reardon, James; McCorkle, Denny; Radon, Anita; Abraha, … - In: Journal of Research in Interactive Marketing 13 (2019) 4, pp. 509-528
Purpose: Intellectual property theft amounts to billions of dollars per year worldwide. The first step in stemming this loss is to understand the underlying precursors of this behavior. This paper aims to propose and test a model of consumer choice to purchase or pirate intellectual property,...