Alhalalmeh, Mohammad; Al Khawaldah, Reyad Abdallah; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 79-87
, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan … this study confirm the significant impact of perceived value on customer trust and customer buying behaviour, whereas … electronic marketing (word of mouth) was found to have insignificant impact on both customers buying behaviour and customer trust …