Cheng, Xiantong; Park, Chanwook - In: Global business and finance review 28 (2023) 7, pp. 28-45
, perceived fit, and perceived psychological distance on consumer attitudes towards the foreign brand - China Chic IP … effects of perceived brand localness, perceived product innovativeness, perceived fit and perceived psychological distance on … brand localness. On the other hand, perceived psychological distance has a negative impact on attitudes. However, the impact …