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Search: subject:"web marketing"
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Subject
All
Online-Marketing
11,569
Internet marketing
11,471
Social Web
5,411
Social web
5,411
Consumer behaviour
4,294
Konsumentenverhalten
4,294
Werbewirkung
2,015
Advertising effects
2,014
Online retailing
1,911
Online-Handel
1,911
Electronic Commerce
1,850
E-commerce
1,814
Advertising
1,756
Werbung
1,742
Viral marketing
1,676
Virales Marketing
1,676
Brand management
1,471
Markenführung
1,471
Beziehungsmarketing
1,449
Relationship marketing
1,448
Internet
1,038
Marketing management
1,023
Marketingmanagement
1,023
Markenimage
873
Brand image
871
Social media
849
social media
811
Website
771
Suchmaschine
620
Search engine
617
Soziales Netzwerk
507
Social network
479
USA
460
United States
458
Digitalisierung
445
Digitization
436
Marketing
428
Brand
427
Markenartikel
412
Facebook
388
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Online availability
All
Undetermined
5,338
Free
2,230
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Article
8,615
Book / Working Paper
2,951
Journal
15
Type of publication (narrower categories)
All
Article in journal
7,575
Aufsatz in Zeitschrift
7,575
Aufsatz im Buch
1,039
Book section
1,039
Graue Literatur
425
Non-commercial literature
425
Arbeitspapier
338
Working Paper
338
Collection of articles of several authors
179
Sammelwerk
179
Aufsatzsammlung
149
Ratgeber
139
Guidebook
133
Hochschulschrift
131
Case study
111
Fallstudie
111
Conference paper
107
Konferenzbeitrag
107
Lehrbuch
61
Thesis
55
Textbook
48
Konferenzschrift
39
Collection of articles written by one author
28
Sammlung
28
Glossar enthalten
20
Glossary included
20
Handbook
14
Handbuch
14
Conference proceedings
8
Amtsdruckschrift
7
Government document
7
Festschrift
6
Einführung
5
Reprint
5
Bibliografie
4
Mikroform
4
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3
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3
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3
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3
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English
German
1,306
Undetermined
10
French
9
Polish
6
Russian
6
Spanish
3
Swedish
3
Serbian
2
Czech
1
Italian
1
Romanian
1
Slovak
1
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Author
All
Goldfarb, Avi
31
Tucker, Catherine
31
Dwivedi, Yogesh Kumar
27
Skiera, Bernd
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Edelman, Benjamin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Qiu, Liangfei
14
Reijmersdal, Eva A. van
14
Tuten, Tracy L.
14
Viswanathan, Siva
14
Chen, Jianqing
13
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Institution
All
IGI Global
24
National Bureau of Economic Research
23
Information Resources Management Association
15
American Marketing Association
9
OECD
9
Organisation for Economic Co-operation and Development
6
Universität Mannheim
6
Springer Fachmedien Wiesbaden
5
Springer International Publishing
4
Edward Elgar Publishing
3
Peter Lang GmbH
3
Universität Bremen
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Walter de Gruyter GmbH & Co. KG
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg
1
American Academy of Advertising
1
Association of National Advertisers
1
Campus Verlag
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
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Published in...
All
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing intelligence & planning
45
International journal of business information systems : IJBIS
44
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Source
All
ECONIS (ZBW)
11,565
USB Cologne (EcoSocSci)
11
Other ZBW resources
3
EconStor
2
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1
The effect of contentmoderation on online and offline hate
Jiménez Durán, Rafael
;
Mueller, Karsten
;
Schwarz, Carlo
-
2024
Persistent link: https://www.econbiz.de/10014565268
Saved in:
2
Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco
;
Rovigatti, Gabriele
;
Rovigatti, …
-
2024
-
This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
Saved in:
3
Strategic use of social media influencer marketing
Förster, Manuel
;
Hellmann, Tim
;
Vega-Redondo, Fernando
-
2024
-
Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
Saved in:
4
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
5
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
6
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
7
Understanding contextual determinants of likely online advocacy by millennial donors
Chell, Kathleen
;
Mortimer, Gary
;
Dang, Thy
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
53
(
2024
)
2
,
pp. 321-347
Persistent link: https://www.econbiz.de/10014581469
Saved in:
8
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
9
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
10
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
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