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Search: subject_exact:"Marketing-Kommunikation"
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Marketing management
12,015
Marketingmanagement
12,015
Marketing
2,291
Consumer behaviour
2,121
Konsumentenverhalten
2,121
Relationship marketing
1,435
Beziehungsmarketing
1,434
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1,216
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1,196
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1,136
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1,135
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999
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994
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993
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983
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968
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966
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825
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753
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732
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624
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624
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587
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587
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551
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551
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529
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529
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484
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463
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456
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426
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425
Innovationsmanagement
416
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410
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403
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401
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378
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378
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Kotler, Philip
67
Sheth, Jagdish N.
41
Kumar, V.
37
Keller, Kevin Lane
34
Vrontis, Demetris
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
O'Cass, Aron
24
Piercy, Nigel
23
Melewar, T. C.
22
Varadarajan, Rajan
22
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Kaiser, Harry M.
18
Calantone, Roger J.
17
Homburg, Christian
17
McDonald, Malcolm
17
Palmatier, Robert W.
17
Pitt, Leyland F.
17
Adeola, Ogechi
16
Cadogan, John W.
16
Di Benedetto, C. Anthony
16
Foroudi, Pantea
16
Gilmore, Audrey
16
Hunt, Shelby D.
16
Jaworski, Bernard J.
16
Lindgreen, Adam
16
Shankar, Venkatesh
16
Singh, Ramendra
16
Yan, Ruiliang
16
Armstrong, Gary
15
Pelsmacker, Patrick de
15
Perreault, William D.
15
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American Marketing Association
57
European Society for Opinion and Marketing Research
15
IGI Global
12
OECD
11
Chartered Institute of Marketing
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Books on Demand GmbH <Norderstedt>
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
John Wiley and Sons <Hoboken, NJ>
3
RWTH Aachen
3
Springer Fachmedien Wiesbaden
3
USA / General Accounting Office
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
Athens Institute for Education and Research
2
Conference Board
2
Econometrisch Instituut <Rotterdam>
2
European Advertising Academy
2
FAO / Expanded Technical Assistance Program
2
Icfai University Press <Hyderabad>
2
International Energy Agency
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Springer International Publishing
2
United Nations / Development Programme / Technical Assistance Sector
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
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Journal of business research : JBR
318
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
52
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Journal of marketing research : JMR
41
Springer eBook Collection
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
29
European research studies
29
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
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ECONIS (ZBW)
12,016
EconStor
1
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31
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31
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
32
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
33
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
34
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
35
Market orientation (once again) : challenges and a suggested solution
Rokkan, Aksel I.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10014327817
Saved in:
36
Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye
;
Dondio, Pierpaolo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
Saved in:
37
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
38
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
39
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
40
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
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