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~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"Online-Marketing"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Consumer behaviour
Firm performance
Firmenimage
Online-Marketing
brand loyalty
Brand equity
3
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Relationship marketing
3
Brand loyalty
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Perceived quality
2
Satisfaction
2
"Green" practices
1
Advanced technology
1
Betriebliche Wertschöpfung
1
Brand
1
Brand associations
1
Brand awareness
1
Customer integration
1
Customer value
1
Generational cohorts
1
Generationengerechtigkeit
1
Integrated marketing communications
1
Intergenerational equity
1
Kundenintegration
1
Kundenwert
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
PLS-SEM
1
Sustainability
1
Sustainable development
1
Value co-creation
1
Value creation
1
Viral marketing
1
Virales Marketing
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Šerić, Maja
Gil Saura, Irene
6
Guzman, Francisco
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Berenguer Contrí, Gloria
4
Christodoulides, George
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Liu, Chih-Hsing
4
Rahman, Mahabubur
4
Schivinski, Bruno
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Anselmsson, Johan
3
Augusto, Mário Gomes
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Gray, David
3
Iglesias, Oriol
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Paul, Justin
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
2
Baalbaki, Sally
2
Bang, Nguyen
2
Baumann, Chris
2
Beig, Faseeh Amin
2
Bhat, Savita
2
Botha, Elsamari
2
Bourgault, Normand
2
Brandão, Amélia Maria Pinto da Cunha
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International journal of hospitality management
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
3
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
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