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~person:"Šerić, Maja"
~subject:"Brand loyalty"
~subject:"Customer satisfaction"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Biography"
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Brand loyalty
Customer satisfaction
USA
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
9
Konsumentenverhalten
9
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7
Marketingmanagement
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Brand
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4
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4
Brand equity
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3
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3
Strukturgleichungsmodell
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Vertrauen
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2
Integrated marketing communications (IMC)
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Name-brand voice assistant
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Social Web
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Article in journal
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Šerić, Maja
Han, Heesup
16
Dawes, John
12
Khan, Imran
10
Loureiro, Sandra Maria Correia
10
Melewar, T. C.
9
Rather, Raouf Ahmad
9
Gil Saura, Irene
8
Hyun, Sunghyup Sean
8
Fatma, Mobin
7
Rahman, Zillur
7
Ahn, Jiseon
6
Chahal, Hardeep
6
Christodoulides, George
6
Dwivedi, Abhishek
6
Ekinci, Yuksel
6
Hollebeek, Linda D.
6
Hwang, Jinsoo
6
Japutra, Arnold
6
Kim, Jinkyung Jenny
6
King, Ceridwyn
6
Leckie, Civilai
6
Romaniuk, Jenni
6
Wong, IpKin Anthony
6
Bronnenberg, Bart J.
5
Calantone, Roger J.
5
Fetscherin, Marc
5
Guzman, Francisco
5
Ha, Hong Youl
5
Johnson, Lester W.
5
Kumar, Vikas
5
Park, Jungkun
5
Petty, Ross D.
5
Roper, Stuart
5
Rubio Benito, Natalia
5
Sarkar, Abhigyan
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Sung, Yongjun
5
Walsh, Patrick
5
Yu, Jongsik
5
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International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
5
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
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