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~person:"Šerić, Maja"
~subject:"Deutschland"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
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Deutschland
Kundenzufriedenheit
Marketingmanagement
Brand management
13
Markenführung
13
Brand image
11
Markenimage
11
Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
6
Brand
5
Markenartikel
5
Brand loyalty
4
Brand equity
3
Confidence
3
Croatia
3
Customer satisfaction
3
Hotel industry
3
Hotellerie
3
Kroatien
3
Structural equation model
3
Strukturgleichungsmodell
3
Vertrauen
3
Brand anthropomorphism
2
Integrated marketing communications (IMC)
2
Name-brand voice assistant
2
PLS-SEM
2
Perceived quality
2
Satisfaction
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
"Green" practices
1
Advanced technology
1
Affective commitment
1
Artificial intelligence
1
Betriebliche Wertschöpfung
1
Brand associations
1
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Šerić, Maja
Burmann, Christoph
33
Baumgarth, Carsten
32
Esch, Franz-Rudolf
27
Ahlert, Dieter
24
Meffert, Heribert
23
Huber, Frank
22
Keller, Kevin Lane
18
Bruhn, Manfred
17
Melewar, T. C.
17
Bauer, Hans H.
12
Regier, Stefanie
12
Fantapié Altobelli, Claudia
10
Loureiro, Sandra Maria Correia
10
Disch, Wolfgang K. A.
9
Laukkanen, Tommi
9
Lips, Peter
9
Schmidt, Holger J.
9
Woisetschläger, David
9
Ko, Eunju
8
Sattler, Henrik
8
Tomczak, Torsten
8
Wiedmann, Klaus-Peter
8
Bang, Nguyen
7
Binckebanck, Lars
7
Drees, Norbert
7
Han, Heesup
7
Kenning, Peter
7
Khan, Imran
7
Kitchen, Philip J.
7
Langner, Tobias
7
Merrilees, Bill
7
Meyer, Frederik
7
O'Cass, Aron
7
Urde, Mats
7
Völckner, Franziska
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Casidy, Riza
6
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European journal of marketing : EJM
1
European management journal
1
International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Market : review for marketing theory and practice
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Tourism review
1
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ECONIS (ZBW)
8
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1
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
4
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
5
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
6
Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
7
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
8
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
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