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~person:"Aaker, David A."
~person:"Šerić, Maja"
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
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Corporate reputation
Marketingmanagement
Brand management
29
Markenführung
29
Brand image
13
Markenartikel
13
Markenimage
13
Markenpolitik
12
Marketing management
12
Brand
11
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
10
Relationship marketing
10
Brand loyalty
4
Brand equity
3
Brand extension
3
Confidence
3
Croatia
3
Customer satisfaction
3
Hotel industry
3
Hotellerie
3
Kroatien
3
Kundenzufriedenheit
3
Management
3
Markentransfer
3
Structural equation model
3
Strukturgleichungsmodell
3
Vertrauen
3
Viral marketing
3
Virales Marketing
3
Wettbewerbsstrategie
3
Brand anthropomorphism
2
Brand architecture
2
Competitive strategy
2
Firmenimage
2
Innovation
2
Integrated marketing communications (IMC)
2
Marke
2
Markenarchitektur
2
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Aaker, David A.
Šerić, Maja
Melewar, T. C.
29
Balmer, John M. T.
24
Keller, Kevin Lane
19
Foroudi, Pantea
13
Esch, Franz-Rudolf
12
Bang, Nguyen
11
Tomczak, Torsten
11
Urde, Mats
10
Baumgarth, Carsten
9
Laukkanen, Tommi
9
Meffert, Heribert
9
Merrilees, Bill
9
Burmann, Christoph
8
Gupta, Suraksha
7
Iglesias, Oriol
7
Ind, Nicholas
7
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Abratt, Russell
6
Adeola, Ogechi
6
Balmer, John M.T.
6
Dennis, Charles
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Hirvonen, Saku
6
Kernstock, Joachim
6
MacInnis, Deborah J.
6
Miller, Dale
6
Mingione, Michela
6
Reijonen, Helen
6
Schultz, Majken
6
Swoboda, Bernhard
6
Wiedmann, Klaus-Peter
6
Abimbola, Temi
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Chen, Weifeng
5
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California management review
1
European journal of marketing : EJM
1
European management journal
1
International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Market : review for marketing theory and practice
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
Tourism review
1
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ECONIS (ZBW)
12
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1
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
2
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
3
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
4
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
5
Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
6
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
7
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
8
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
9
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
10
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
Saved in:
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