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~person:"Aaker, David A."
~person:"Lindstrøm, Martin"
~person:"Van Gelder, Sicco"
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Aaker, David A.
Lindstrøm, Martin
Van Gelder, Sicco
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USB Cologne (EcoSocSci)
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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
Persistent link: https://www.econbiz.de/10004861473
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2
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Lindstrøm, Martin
-
2005
Persistent link: https://www.econbiz.de/10004821294
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3
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco
-
2003
Persistent link: https://www.econbiz.de/10004734961
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4
Building strong brands
Aaker, David A.
-
2002
-
Paperback ed.
Persistent link: https://www.econbiz.de/10004713265
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5
Brand building on the Internet
Lindstrøm, Martin
;
Andersen, Tim Frank
-
2001
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Reprint.
Persistent link: https://www.econbiz.de/10004725470
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