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~person:"Aashish, Kumar"
~person:"Aiello, Gaetano"
~person:"Balabanis, George"
~subject:"Attitudinal measures"
~subject:"Brand management"
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Attitudinal measures
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willingness to buy
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Aashish, Kumar
Aiello, Gaetano
Balabanis, George
Diamantopoulos, Adamantios
6
Pike, Steven
6
Giraldi, Janaina de Moura Engracia
5
Jaffe, Eugene D.
4
Lee, Sangwon
4
Magnusson, Peter
4
Melewar, T. C.
4
Papadopoulos, Nicolas G.
4
Westjohn, Stanford A.
4
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3
Bianchi, Constanza
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Bruwer, Johan
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Checchinato, Francesca
3
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3
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3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Higgins, David M.
3
Klein, Kristina
3
Mandler, Timo
3
Merunka, Dwight
3
Rashid, Arooj
3
Rojas-Méndez, José
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Rosker, Eduardo
3
Sethuraman, Raj
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Vescovi, Tiziano
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Wang, Cheng Lu
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Yeniceri, Tulay
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2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of global marketing
2
Journal of international marketing
2
International business review : the official journal of the European International Business Academy
1
International marketing review
1
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ECONIS (ZBW)
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1
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
5
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
6
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
7
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
8
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
9
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
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