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~person:"Aashish, Kumar"
~person:"Doctoroff, Tom"
~subject:"China"
~subject:"Konsumentenverhalten"
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China
Konsumentenverhalten
Consumer behaviour
4
International marketing
4
Internationales Marketing
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animosity
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brand's perceived quality
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ethnocentrism
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global identity
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willingness to buy
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Economic culture
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Aashish, Kumar
Doctoroff, Tom
Diamantopoulos, Adamantios
13
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
9
Westjohn, Stanford A.
9
Magnusson, Peter
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Steenkamp, Jan-Benedict E. M.
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Alden, Dana
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Manrai, Ajay K.
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Teng, Lefa
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Davvetas, Vasileios
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Nijssen, E. J.
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Samiee, Saeed
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Belk, Russell W.
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Jin, Byoungho
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Klein, Kristina
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Krafft, Manfred
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Papadopoulos, Nicolas G.
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Pennemann, Karin
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Riefler, Petra
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Schlegelmilch, Bodo B.
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Supphellen, Magne
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Tank, Andreas
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Taylor, Charles Raymond
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Zdravkovic, Srdan
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Ahlert, Dieter
3
Alon, Ilan
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Alserhan, Baker Ahmad
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Bardhi, Fleura
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Barrio-García, Salvador del
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Bartikowski, Boris
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Bell, Sandra
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Berentzen, Johannes
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Journal of global marketing
2
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ECONIS (ZBW)
4
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
What Chinese want : culture, communism, and China's modern consumer
Doctoroff, Tom
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009558632
Saved in:
4
Billions : selling to the new Chinese consumer
Doctoroff, Tom
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10002956696
Saved in:
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