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~person:"Abouzeedan, Adli"
~person:"Burger, Christa Engel Pletcher"
~person:"Ko, Eunju"
~person:"Melewar, T. C."
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Brand
35
Markenartikel
35
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Abouzeedan, Adli
Burger, Christa Engel Pletcher
Ko, Eunju
Melewar, T. C.
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
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Fournier, Susan
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24
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24
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24
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
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Romaniuk, Jenni
17
Ahlert, Dieter
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Bauer, Hans H.
16
Bronnenberg, Bart J.
16
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Dubé, Jean-Pierre
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Kapferer, Jean-Noël
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King, Stephen
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Steenkamp, Jan-Benedict E. M.
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13
Guzman, Francisco
13
Japutra, Arnold
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Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
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Electronic word of mouth as a promotional technique : new insights from social media
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ECONIS (ZBW)
35
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31
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
32
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
33
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
34
M&A impact on brand names in the new economy
Abouzeedan, Adli
- In:
International mergers and acquisitions
,
(pp. 113-142)
.
2005
Persistent link: https://www.econbiz.de/10003120281
Saved in:
35
The importance of brand power : a review of the European car market
Melewar, T. C.
;
Sambrook, Lydia
- In:
The European business journal
16
(
2004
)
4
,
pp. 167-177
Persistent link: https://www.econbiz.de/10002575005
Saved in:
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