//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Abratt, Russell"
~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Hultén, Peter"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Brand commitment"
~subject:"Erdölindustrie"
~subject:"Markenimage"
~subject:"Messung"
~subject:"Sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Arbeitsverhalten
Brand commitment
Erdölindustrie
Markenimage
Messung
Sponsorship
Internal branding
10
Interne Markenführung
10
Brand image
6
Brand management
4
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
Konsumentenverhalten
4
Markenführung
4
Internal communication
3
Interne Kommunikation
3
Work behaviour
3
B-to-B-Marketing
2
Brand
2
Business-to-business marketing
2
Markenartikel
2
Sponsoring
2
Arbeitskräfte
1
Austauschtheorie
1
Brand behavior
1
Brand citizenship behaviour
1
Branding
1
Coping strategy
1
Coping-Strategie
1
Corporate culture
1
Einzelhandel
1
Employee retention
1
India
1
Indien
1
Intention to stay
1
Internal brand equity
1
Marketing management
1
Marketingmanagement
1
Measurement
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Language
All
English
6
German
3
Author
All
Abratt, Russell
Batt, Verena
Baumgarth, Carsten
Bowden, Jana
Fischer, Alexander
Hultén, Peter
Kamalanabhan, T. J.
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Bruhn, Manfred
4
Herrmann, Andreas
2
Holzer, Matthias
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Schnebelen, Stefanie
2
Strödter, Kristina
2
Wentzel, Daniel
2
Wolf, Antje
2
Afshardoost, Mona
1
Ali, Mohsin
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Fritsch, Martha
1
Goller, Markus
1
Grace, Debra
1
Hesse, Andreas
1
Huang, Ching-Ying
1
Häusler, Mariella
1
Jedecke, Michaela
1
Kalka, Regine
1
Khanyapuss Punjaisri
1
more ...
less ...
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
4
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
5
Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, Manfred
;
Batt, Verena
;
Holzer, Matthias
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10010126383
Saved in:
6
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
7
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
8
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003856359
Saved in:
9
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2008
Persistent link: https://www.econbiz.de/10003599852
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->