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~person:"Abril Barrie, Carmen"
~person:"Martos-Partal, Mercedes"
~subject:"Retail price"
~subject:"Warenkennzeichnung"
~type_genre:"Aufsatz in Zeitschrift"
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Retail price
Warenkennzeichnung
Store brand
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Handelsmarke
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New product development
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private labels
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2004-2006
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Abril Barrie, Carmen
Martos-Partal, Mercedes
Ajay Singh
2
Amrouche, Nawel
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Beneke, Justin
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Bonanno, Alessandro
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Bronnmann, Julia
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Choi, Seung-chan
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Journal of business economics and management
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of retailing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
2
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
3
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
4
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
Saved in:
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