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~person:"Adams, Russell"
~person:"Chikweche, Tendai"
~person:"Douglas, Susan P."
~person:"Papadopoulos, Nicolas G."
~person:"Strehlau, Suzane"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Internationale Marktsegmentierung"
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Konsumentenverhalten
International market segmentation
11
Internationale Marktsegmentierung
11
Consumer behaviour
5
International marketing
5
Internationales Marketing
5
Market segmentation
4
Marktsegmentierung
4
Arbeitsmarktsegmentation
3
Globalisierung
3
Globalization
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International market entry
3
Internationaler Markteintritt
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Labour market segmentation
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Theorie
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Theory
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Welt
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World
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Cultural identity
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Kulturelle Identität
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Asien
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Adams, Russell
Chikweche, Tendai
Douglas, Susan P.
Papadopoulos, Nicolas G.
Strehlau, Suzane
Cleveland, Mark
2
Arıkan, Gülay
1
Cannon, Hugh M.
1
Craig, C. S.
1
Diamantopoulos, Adamantios
1
Dobrenova, Fanny
1
Egan, Paul
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Erdoğan, Seçil
1
Gaston-Breton, Charlotte
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Godey, Bruno
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Grigoriou, Nicholas
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Hennigs, Nadine
1
Jain, Arun K.
1
Klarmann, Christiane
1
Lappeman, James
1
Laroche, Michel
1
Ly, Li
1
López-López, Inés
1
Martín Martín, Oscar
1
Munuera-Alemán, José Luis
1
Poyraz, Tuğça
1
Riefler, Petra
1
Ruiz de Maya, Salvador
1
Sheth, Jagdish N.
1
Siguaw, Judy A.
1
Terlutter, Ralf
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Wiedmann, Klaus-Peter
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Wind, Yoram
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Xin-an, Zhang
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International marketing review
2
International business and economics research journal
1
Journal of international marketing
1
Psychology & marketing
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ECONIS (ZBW)
5
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1
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
3
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
4
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
5
Fragmentation and segmentation : marketing global benefits
Adams, Russell
- In:
International business and economics research journal
10
(
2011
)
9
,
pp. 59-65
Persistent link: https://www.econbiz.de/10009349146
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