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~person:"Adamson, Brent"
~person:"Alexander, Ralph S."
~person:"Jacob, Frank"
~person:"Lindgreen, Adam"
~person:"Terho, Harri"
~subject:"Marktforschung"
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Search: subject_exact:"B-to-B-Marketing"
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Marktforschung
B-to-B-Marketing
56
Business-to-business marketing
56
Lieferantenmanagement
21
Supplier relationship management
21
Marketingmanagement
16
Marketing management
15
Selling
15
Verkauf
15
Beziehungsmarketing
12
Marketing
12
Relationship marketing
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Salespeople
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Betriebliche Wertschöpfung
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Value creation
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Beschaffung
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Bundling strategy
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Leistungsbündel
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Procurement
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Bibliometrie
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Marketing theory
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Marketingtheorie
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Business-to-Business-Marketing
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Customer value
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Industrial goods
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Industrie
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Industriegüter
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Kundenorientierung
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Kundenwert
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Market research
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Deutschland
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Germany
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Markttechnik
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B2B
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Adamson, Brent
Alexander, Ralph S.
Jacob, Frank
Lindgreen, Adam
Terho, Harri
Cross, James S.
4
Di Benedetto, C. Anthony
3
Hill, Richard M.
3
Backhaus, Klaus
2
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Geersbro, Jens
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2
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2
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2
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2
LaPlaca, Peter J.
2
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2
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2
Möller, K. E. Kristian
2
Thornton, Sabrina C.
2
Tzempelikos, Nektarios
2
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Albers, S.
1
Albers, Sönke
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Fundamentals of business-to-business marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
9
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
3
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
4
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
5
Marktdynamik und Marketingforschung im Business-to-Business-Bereich
Kleinaltenkamp, Michael
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 235-259)
.
1998
Persistent link: https://www.econbiz.de/10001301054
Saved in:
6
Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1975
-
4. ed., 1. print
Persistent link: https://www.econbiz.de/10000042194
Saved in:
7
Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1956
Persistent link: https://www.econbiz.de/10001797561
Saved in:
8
Industrial marketing
Alexander, Ralph S.
;
Cross, James S.
;
Hill, Richard M.
-
1967
-
3. ed
Persistent link: https://www.econbiz.de/10001816835
Saved in:
9
Industrial marketing
Alexander, Ralph S.
;
Cross, James S.
;
Cunningham, Ross M.
-
1961
Persistent link: https://www.econbiz.de/10014374032
Saved in:
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