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~person:"Adamson, Brent"
~person:"Grewal, Dhruv"
~person:"Jacob, Frank"
~person:"Nyadzayo, Munyaradzi W."
~person:"Terho, Harri"
~subject:"Relationship marketing"
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Search: subject_exact:"B-to-B-Marketing"
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Relationship marketing
B-to-B-Marketing
44
Business-to-business marketing
44
Lieferantenmanagement
19
Supplier relationship management
19
Beziehungsmarketing
18
Selling
16
Verkauf
16
Salespeople
11
Verkaufspersonal
11
Marketingmanagement
9
Marketing management
8
Beschaffung
7
Bundling strategy
7
Leistungsbündel
7
Procurement
7
Betriebliche Wertschöpfung
6
Consumer behaviour
6
Konsumentenverhalten
6
Value creation
6
Kundenorientierung
5
B2B
4
Customer integration
4
Customer value
4
Deutschland
4
Germany
4
Kundenintegration
4
Kundenwert
4
Sales
4
Brand image
3
Brand management
3
Business services
3
Business-to-Business-Marketing
3
Direktmarketing
3
E-commerce
3
Electronic Commerce
3
Erfolgsfaktor
3
Kundenmanagement
3
Markenführung
3
Markenimage
3
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14
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16
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Konferenzschrift
2
Collection of articles of several authors
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English
17
German
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Author
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Adamson, Brent
Grewal, Dhruv
Jacob, Frank
Nyadzayo, Munyaradzi W.
Terho, Harri
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Kumar, V.
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Homburg, Christian
4
Jalkala, Anne
4
Krafft, Manfred
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Falkenreck, Christine
3
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing
1
MIT sloan management review
1
Springer eBook Collection / Business and Economics
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
19
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
3
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
4
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
5
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
6
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
7
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
8
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
9
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
10
Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
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