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~person:"Adeola, Ogechi"
~person:"Berndt, Ralph"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Deutschland"
~subject:"Kundenbindung"
~subject:"Marketing communications"
~subject:"Marketing"
~subject:"online relationship marketing"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
Consumers
Deutschland
Kundenbindung
Marketing communications
Marketing
online relationship marketing
Öffentlichkeitsarbeit
Marketing management
20
Marketingmanagement
20
Theorie
8
Theory
8
Africa
3
Afrika
3
Brand management
3
Markenführung
3
Public sector
3
Öffentlicher Sektor
3
Advertising
2
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2
Communication
2
Coronavirus
2
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Corporate culture
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Corporate social responsibility
2
Emerging economies
2
Germany
2
Innovation management
2
Innovationsmanagement
2
International marketing
2
Internationales Marketing
2
Kommunikation
2
Mobile Marketing
2
Mobile marketing
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Public sector marketing communications
2
Schwellenländer
2
Traditional
2
Unternehmenskultur
2
Werbung
2
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Betriebswirtschaftsstudium
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Adeola, Ogechi
Berndt, Ralph
Bruhn, Manfred
40
Meffert, Heribert
17
Esch, Franz-Rudolf
15
Homburg, Christian
14
Drees, Norbert
11
Unger, Fritz
9
Ahlert, Dieter
8
Diller, Hermann
8
Kirchgeorg, Manfred
8
Bauer, Hans H.
7
Pepels, Werner
7
Tomczak, Torsten
7
Fuchs, Wolfgang
6
Langner, Tobias
6
Wilde, Klaus D.
6
Backhaus, Klaus
5
Fantapié Altobelli, Claudia
5
Hartley, Steven W.
5
Kerin, Roger A.
5
Kleinaltenkamp, Michael
5
Kotler, Philip
5
Link, Jörg
5
Ratten, Vanessa
5
Rudelius, William
5
Sander, Matthias
5
Scharf, Andreas
5
Swoboda, Uwe C.
5
Albers, Sönke
4
Balmer, John M. T.
4
Benkenstein, Martin
4
Busch, Rainer
4
Carpenter, Gregory S.
4
Herbes, Carsten
4
Hermanns, Arnold
4
Herrmann, Andreas
4
Hippner, Hajo
4
Hunke, Guido
4
Hünerberg, Reinhard
4
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
Innovatives Management : mit 18 Tabellen
1
Management-Konzepte für die New Economy
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Source
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ECONIS (ZBW)
11
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1
An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi
;
Twum, Kojo Kakra
;
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014289776
Saved in:
2
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
3
Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
4
Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
5
Marketing communications : embedding sustainability practices in a changing world
Adeola, Ogechi
;
Olaniyi, Evans
- In:
Marketing Communications and Brand Development in …
,
(pp. 287-307)
.
2022
Persistent link: https://www.econbiz.de/10013280206
Saved in:
6
Introduction to public sector marketing communications in Africa
Adeola, Ogechi
;
Katuse, Paul
;
Twum, Kojo Kakra
;
Adisa, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 3-18)
.
2022
Persistent link: https://www.econbiz.de/10013415039
Saved in:
7
New Economy und Marketing : Ansatzpunkte für ein New Marketing
Berndt, Ralph
;
Kapousouzi, Kiriakoula
- In:
Management-Konzepte für die New Economy
,
(pp. 167-181)
.
2002
Persistent link: https://www.econbiz.de/10001700270
Saved in:
8
Kommunikationspolitik im Internet
Berndt, Ralph
;
Kapousouzi, Kiriakoula
;
Scheck, Christine
-
2001
Persistent link: https://www.econbiz.de/10001589626
Saved in:
9
Erfolgreiches risk-management von Produktinnovationen
Berndt, Ralph
- In:
Innovatives Management : mit 18 Tabellen
,
(pp. 243-259)
.
2000
Persistent link: https://www.econbiz.de/10001462527
Saved in:
10
Internationale Marketing-Politik
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
1997
Persistent link: https://www.econbiz.de/10011519936
Saved in:
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